Tag Archive: #brand strategy – Page 4

Integrated Marketing: 6 Quick Tips for Getting Started

Integrated marketing is one of the most important - and effective - ways for marketers to reach their target audience.…

Connor Brooke
April 10, 2014
Integrated Marketing

13 Takeaways From YouTube’s Updated Creator Playbook

YouTube recently released an updated version of its Creator Playbook (.pdf available for download) with a pronounced emphasis on building a…

Jay Leonard
April 7, 2014
YouTube

A Framework for Consistent Brand Messaging Builds Business Results

Building a brand is challenging – it requires a keen understanding of customer motivations, a clear differentiator, and a personality…

James Spillane
February 10, 2014
Branding

Email Marketing Identity Crisis? Tips to Stop Your Panic and Find Your Voice

Have you ever read an email and literally laughed-out-loud because the content was that funny? There’s something beautiful about a…

Jay Leonard
February 4, 2014
Email Marketing

Branding While The Iron Is Hot

Okay I'll admit it.  I love “Duck Dynasty”. I can’t explain exactly why I love the show so much but…

Connor Brooke
December 12, 2013
Branding

Creating a Strong Brand to be a Competitive Company

One of the key factors in creating a successful company is to create a genuine brand rather than just a…

Connor Brooke
November 19, 2013
Branding

Transportation and the Tech World—It’s Big Business

If Bob Dylan were writing his famous song now, it might be along the lines of, “The times, they are…

Connor Brooke
October 28, 2013
Business Innovation

Mistakes That Should be Avoided in a Social Media Strategy

Being in social networks is not easy, especially if there is no clear guidance from a professional in the field.…

Connor Brooke
October 24, 2013
Social Media

Four Steps to Build Brand Awareness Through Storytelling

Gone are the days when brands could just broadcast their message and reach their audience. They now need a good…

James Spillane
September 8, 2013
Marketing

The Future of Corporate Branding is Personal

2013 has been eventful for some big brands with regards to the impact of senior execs and personal opinions on…

James Spillane
August 1, 2013
Branding

Using Content To Breathe New Life Into All Your Marketing Channels

As someone who spends most of his time talking to brands and agencies about content, I see far too many…

Alan Draper
July 29, 2013
Content Marketing

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