Tag Archive: #brand strategy – Page 3

Exploring the WWE Universe and What Marketers Can Learn

Understanding Culture, in a Social Context At Affinio, the audience intelligence platform, we’re in the business of understanding social communities,…

Jay Leonard
March 31, 2016
BrandViews / Affinio

Does Unbranded Content Really Work? Using Social Data to Understand the Trend

The rise of unbranding The question that has stunned many marketers is, “why would a brand create content and take…

James Spillane
March 23, 2016
BrandViews / Affinio

10 Ways Brands Can Connect with Millennial Consumers

1. Align physical design with emotional drivers Millennials are drawn to the promise of unique experiences, which creates an opportunity…

Connor Brooke
November 5, 2015
Consumer Marketing

The Branding Chapter: Do Brands Dominate Relevancy Algorithm in Google?

Algorithm changes in SEO are perhaps as old as the search engine itself, and according to the mobile-friendly algorithm update…

Jay Leonard
June 24, 2015
Branding

Great Trepidations: Helping Clients Through A Brand Name Change

This bit of prose does not retread the familiar ground in brand naming. A plethora of articles, papers, blogs and…

Connor Brooke
June 18, 2015
Branding

Strategic Digital Planning: The Need For 360 Degree Vision

The marketing journey you are on in your current marketing role will, over time, probably take you through the launch…

James Spillane
April 19, 2015

How to Make More (Money) with Less (Brands): The New Brand Portfolio Management Process is All About Prioritization

How do you know when you have too many brands and variants? In my opinion the answer is that you…

Jay Leonard
March 31, 2015
Branding

The Important Distinction Between Simplifying and Dumbing Down

It seems that B2B technology brands come in two flavors: complicated or complex. The line between the two seems faint,…

Connor Brooke
February 9, 2015
Branding

Brand Baggin’ It

New year, new presumptions. While it’s incredibly easy to take pot-shots at a global brand like McDonald’s, recent criticism of…

James Spillane
January 14, 2015
Branding

4 Reasons Why Dishonesty Can Kill Your Brand Faster Than a Bad Strategy!

Can advertisements really coerce you to buy a Coke or a pair of Nike? Thanks to the Internet, an information…

James Spillane
December 2, 2014
Branding

Filling Open Spaces with Your Marketing Brand

Maybe it's a sign of age, a growing reliance on technology, or just impatience, but when I'm introduced to someone…

Alan Draper
September 13, 2014
Marketing

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