Tag Archive: #brand strategy – Page 2

Public Relations in a Sensationalist World

We want our cake and we want to eat it too… Communications between people and people with brands has become…

Alan Draper
April 26, 2017
Public Relations

Is Your Brand Getting VUC’D?

If you’re an executive who’s responsible for the health and performance of a retailer, restaurant group, hotel chain, airline, or…

Alan Draper
March 31, 2017
Branding

5 Undeniable Reasons to Invest in Data-Driven Audience Insights

“Insights, at the end of the day, are the currency that we operate on.” – Chad Stoller, EVP, Global Innovation…

Alan Draper
March 7, 2017
BrandViews / Affinio

How to Win Customers and Influence People

In the world of marketing and PR we look to influencers in the media and on social channels to help…

Alan Draper
November 8, 2016
Branding

Liar, Liar, Brand on Fire!

We have all heard the talk about how PR is just “spinning” the truth. Here’s the thing. Once you are…

Jay Leonard
September 29, 2016
Branding

13 Branding Challenges You Didn’t Know You Had

It can be easy to lose your way along the branding road. You may have started out strong and then…

Alan Draper
August 4, 2016
Branding

Brews, Branding and Budgets: A Sit-Down with Jim Meier from MillerCoors

Jim Meier, Senior Director, Marketing Finance, MillerCoors, and I have been on a few rodeos before including speaking at the…

Connor Brooke
May 29, 2016
Expert Interviews

Pre-Solving Predictable Problems Is Better Than Experiencing Them

On an almost daily basis, we read stories about how every industry is facing digital disruption. Although a flurry of…

Connor Brooke
May 25, 2016
Branding

Spring Cleaning Tactics to Update Your PR Plan

The practice of spring cleaning dates back centuries, but many people and brands still engage in an annual spring cleaning…

James Spillane
April 29, 2016
Public Relations

Brand Strategy: The 6 Key Elements

Many people inside and outside the B2B world believe that brand strategy is not as important for B2B companies, and…

Connor Brooke
April 12, 2016
Branding

Strengthen B2B Brands by Leveraging the Power of Art

Although not immediately obvious, a healthy relationship between art and business can be a powerful tool in a company’s general…

Jay Leonard
April 3, 2016
B2B Marketing

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