Tag Archive: #brand strategy

Understanding Positioning: Why You?

Some things in marketing are clear and some are a bit murky. For instance, the third step in the…

Lonny Kocina
September 16, 2021

Happy Customers Make The Best Brand Advocates

Who are these people called influencers, and why do we put them up on pedestals? A lot of them…

Mark Armstrong
July 28, 2021
Small Business

Build the Ultimate Branding Tech Stack

In this article, I’ll give recommendations for top solutions I’ve found for reaching different branding goals. I will also…

Emilia Lehojarvi
March 3, 2021
Tech & Gadgets

Do You Have a Chief Brand Officer?

Does your business or nonprofit have a chief brand officer? This title is not synonymous with a chief sales…

Debbie Laskey
March 1, 2021

5 Branding Tips for 2021

With 2021 quickly approaching, it’s time to re-evaluate your brand positioning. Does your brand attract the right customers? Does…

Debbie Laskey
November 14, 2020

5 Tips for Brand Storytelling with Circles

Years ago, when social networks were new, brands needed to alter their logos so that they would fit into…

Debbie Laskey
October 1, 2020

Brand Marketing During Coronavirus: What You Need to Know

How to Position Your Brand Messaging During COVID-19 When I say the word “brand,” what comes to mind? A…

Susan Friesen
May 18, 2020

How to Define Your Customer Experience Strategy and Link it to Execution

Define Your Customer Experience Strategy and Link to Execution What exactly is a customer experience strategy? Spend any time…

Jay Leonard
November 19, 2019
Customer Experience

3 Keys for Modernizing a Legacy Brand

Some brands have become so ingrained in society’s collective brain that they’ve reached icon status. As such, they pack…

Jay Leonard
December 12, 2018

4 Big Brands Blindsided by Accelerated Change

It’s one of life’s universal lessons: Look both ways before crossing the street. Parents have been impressing its importance…

Alan Draper
August 30, 2018
Business Innovation

Should Brands Bring Video Production In-House?

If you’re currently working in marketing for any large firm then you will no doubt by now have been…

Connor Brooke
March 27, 2018
Video Marketing

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