Tag Archive: #brand storytelling – Page 2

Research: Are Podcasts the New Frontier of Brand Storytelling?

The digital age created a paradox for companies. Technology made brand discoverability easier. Yet connecting with consumers today has become…

Alan Draper
July 2, 2018
Podcasts

How to Find Your Brand Story

Several brands have long recognized the power of brand storytelling to build trust and loyal brand advocates (Think: Apple, Nike,…

Jay Leonard
July 21, 2017
Content Marketing

4 Effective Brand Storytelling Techniques For Increased Engagement

Techniques for More Effective Storytelling In Marketing Before we get into some brand storytelling techniques for marketers, we’d like to…

Jay Leonard
July 14, 2017
Content Marketing

When Should I Start PR for My Start-Up?

I get this question all of the time. Some may find it surprising, but what’s more surprising to me is…

Jay Leonard
April 22, 2017
Public Relations

Five Personal Branding Tips from Baseball Legend Vin Scully

As all baseball fans from Los Angeles, all of America, and all over the world, know, the time has come…

Connor Brooke
September 26, 2016
Branding

What Entrepreneurs Can Learn from the Best Influencer Marketing Campaigns of 2015

With the rise of social media influencers and much-improved analytics to measure the success of campaigns, influencer marketing has become…

Connor Brooke
January 24, 2016
Marketing

How Storytelling is a Powerful Marketing Tool

If you have ever listened in on serious wine talk, you have undoubtedly heard of the importance of grapes and…

Jay Leonard
November 3, 2015
Marketing

How Storytelling Can Boost Your Brand: Tips from IBM, David Meerman Scott

What’s the last great movie you saw or book you read? The answer likely pops right into your mind. What’s…

Connor Brooke
March 5, 2015
Content Marketing

5 Secrets to Use Storytelling for Marketing Success

It’s probably not a stretch for me to claim that people have loved stories since the human race developed the…

Connor Brooke
December 15, 2014
Marketing

What the Entertainment Industry Can Teach Marketing About Emotions & Customer Satisfaction

I recently had the privilege of seeing Willy Russell’s Blood Brothers at the wonderful Grand Theatre in Swansea. This musical…

Jay Leonard
December 10, 2014
Marketing

The Source of Every Great Brand Story—Customers

“Stories are 3D – they include the story teller and the audience both in the experience and transport them together…

Jay Leonard
December 4, 2014
Content Marketing

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