Unless you are the first company in the niche, building a distinct brand can be a tough challenge. With…
Branding
Tag Archive: #Brand Personality
Nowadays, people are beginning to see brands in the same way they see their friends. Fully-developed brands have personalities,…
Consumer Marketing
When it comes to branded messaging, the audience is too often being forced to consume rather than willingly choosing…
Content Marketing
Your brand is not what you think it is! It is what your customers think it is; its brand…
Branding
We’ve looked at how brands provide virtual support for fans and followers of all levels looking to live an…
BrandViews / Union Metrics
Modern-day marketing has shifted from a focus on promoting products to a concentration on creating brand awareness. This means…
Social Media
It’s Raining Marketing BS! It’s a marketing crap explosion out there. There is too much content and jargon-laden stuff…
B2B Marketing
Brand Personality | Brand Identity | Brand Recognition To continue the Original Ginger series of articles on Brand (Brand…
Branding
In this article we talk about what Branding is (brand personality, brand logo, brand recognition), how important it is…
Branding
Did You Know? Having done your research it pays to sit down and spend some time on your Facebook…
Facebook