Tag Archive: #brand marketing – Page 3

Learning Over Time – Why Repetition is Key in Market Research

In the last six months, has everything in your life remained unchanged? Unless you’re Bill Murray in Groundhog Day, odds…

Connor Brooke
January 30, 2016
Consumer Marketing

Where Lies the Future of Marketing? Survey Says!

In our collective world of marketing, digital is the other shoe that’s dropped but hasn’t yet found the floor. Econsultancy’s…

Jay Leonard
July 28, 2015

Ghostwriting By Any Other Name . . . Is Still Ghostwriting

I stumbled across a post a little while back speaking to the ills of ghostwriting – that it’s boring or…

Alan Draper
July 18, 2015
Content Marketing

Stay Ahead of the Game: Winning Marketing Lessons from Brands

A marketer’s job is never finished. There’s really no light at the end of the tunnel for this line of…

James Spillane
July 3, 2015

Turn Your Brand Into a Movement

There’s no doubt that technology has played a huge role in the transformation of advertising. What once was centralized on…

Alan Draper
February 17, 2015

Social Media: With the Benefits Come the Risks in Protecting Your Brand

Marketers of a brand can gain a slew of benefits when they create channels for interaction and engagement with their…

Alan Draper
January 30, 2015
Social Media

The Importance of Protecting Your Brand in 2015 and Beyond

Online threats. There is no shortage. For brand marketers, the future holds quite a few challenges. With the unprecedented release…

James Spillane
December 31, 2014

Loyalty’s Evolution and the Impact on Brands

While the idea of customer loyalty by no means a new concept and has been a fundamental focal point of…

Jay Leonard
November 17, 2014
Customer Experience

Achieving Loyalty in the “Age of the Consumer”

Today’s “Age of the Consumer” has empowered shoppers with instant access to information on products, pricing, service and support full…

Jay Leonard
October 28, 2014
Loyalty Marketing

How To Make Visual Content The Key Weapon To Brand Marketing?

As it is rightly said, ‘A picture is worth a thousand words’, and when it comes to capturing the audience’s…

James Spillane
September 8, 2014

Does B2B Branding Still Matter?

Last year, I published an article titled Why B2B Branding Still Matters. As the title of the artucke suggests, I argued that…

Jay Leonard
August 5, 2014
B2B Marketing

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