Tag Archive: #brand marketing – Page 2

How Taco Bell is Winning at Social Media Marketing

Taco Bell serves more than 2 billion customers each year at 7,000 restaurants across the globe. However, the fast food…

James Spillane
July 25, 2017
Social Media

5 Undeniable Reasons to Invest in Data-Driven Audience Insights

“Insights, at the end of the day, are the currency that we operate on.” – Chad Stoller, EVP, Global Innovation…

Alan Draper
March 7, 2017
BrandViews / Affinio

Are Celebrity Endorsements Losing Their Luster in 2017? How Brands Identify the Right Influence Match

This article is a follow-up to “Why Celebrity Endorsements Are Relevant in 2016 and Choosing The Right Match” originally posted…

Jay Leonard
November 16, 2016
BrandViews / Affinio

How a Purpose-Driven Brand Can Positively Influence Your Company Culture

Today’s brands are jumping aboard the purpose bandwagon. We see it in the brands who promise commitments to sustainability and…

Connor Brooke
October 23, 2016
Branding

Effective Contract Packaging Supports Brand Image and Marketing Efforts

Contract packaging, especially in the food sector accounts for a broad range of goods, from beverages and other liquids to…

Alan Draper
September 30, 2016
Marketing

How to Identify the Right Influencers for Your Retail Audience

  Peer to peer influence is more powerful today than top-down communications. According to Edelman, 71% of consumers rely on…

Jay Leonard
July 13, 2016
Consumer Marketing

Mobile Payments via NFC & BLE Beacons to Increase by 59% in 2016

Mobile Payments using NFC & BLE Beacons lead the way for new marketing technologies. The possibilities of smart devices, mobile…

Alan Draper
July 7, 2016
Consumer Marketing

Seth Godin, Social Media and the Rise of the Relationship [Podcast]

With over 357,000 followers on Twitter, Ted Rubin is one of the global leaders in pre-eminent experts on social marketing…

Jay Leonard
May 31, 2016
Podcasts

4 Mistakes That Can Kill Your Brand Campaigns

It's no secret that the days of just "the three screens" are long gone. When that world died, the old…

Jay Leonard
May 4, 2016
Marketing

What Do Emojis and Marriage Have in Common? A Strong Brand Strategy [Podcast]

When it comes to promoting the Norwegian Airlines brand, nothing is off limits. Just ask Stine (pronounced “Steena”) Borke, the…

Connor Brooke
March 25, 2016
Podcasts

Influencer Selection: 6 Overlooked Questions

While understanding the kind of engagement an influencer’s content drives, as well as the level of quality content an influencer…

Connor Brooke
February 4, 2016
Marketing

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