Tag Archive: #brand marketing

Brand Management Principles and Commitment to Continual Reinvention

“Branding demands commitment; commitment to continual reinvention” – Richard Branson Brand management is a continuous path to reinventing yourself,…

Dana Kachan
April 9, 2021

How to Have More Inclusive Brand Marketing—Authentically

Add Diversity to Your Brand with Integrity & Honesty In recent years we’ve been hearing more and more about…

Susan Friesen
December 21, 2020

How COVID-19 Has Changed Branding for Small Businesses and Entrepreneurs

The pandemic consumer cares about social responsibility more than ever Perhaps no businesses have felt the sting of the…

Michael D. Smith
November 5, 2020

Why eCommerce Listening and Benchmarking is Critical for Brands

In a span of only a few months, the online commerce space leaped years forward, to name a couple…

Boaz Grinvald
August 7, 2020

Brand Marketing During Coronavirus: What You Need to Know

How to Position Your Brand Messaging During COVID-19 When I say the word “brand,” what comes to mind? A…

Susan Friesen
May 18, 2020

Aligning Creative Output and Performance Metrics

Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement…

Jay Leonard
July 30, 2019

How to Build Your Professional Brand on LinkedIn in 2019

In 2019 LinkedIn has quickly risen to the top of social media sites to invest your time on. At…

James Spillane
April 15, 2019

Outlook: MarTech to Help You Rev Up Sales and Engagement in 2019

While marketers are finding themselves overwhelmed by the pace of technology innovation and disruption, it’s quite surprising to see…

Connor Brooke
November 26, 2018

Here’s How to Avoid the End of Brand Marketing

America’s generation of future marketers is growing up on video and in photos. They’re becoming naturally accustomed to documenting…

James Spillane
February 20, 2018

Breaking Down Storytelling Structure in Brand Video

According to a survey conducted by Headstream, almost 79% of adults think that brands telling stories is a positive…

Connor Brooke
August 7, 2017
Video Marketing

5 Reasons Influencer Marketing is the Most Effective Form of Marketing

Marketing has been around for ages. It’s the strategic tactic that companies use to reach a large population and…

Connor Brooke
August 4, 2017

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