Tag Archive: #Brand Management – Page 5

Nurturing Leads with Marketing Automation

The sales cycle has changed. Customers are now doing more research prior to first contact with companies. This has altered…

Jay Leonard
January 25, 2013
Consumer Marketing

Four Missteps of a Modern Brand

Like many games, branding is easy to learn and hard to master. Many companies understand the concept of brand management…

Jay Leonard
January 18, 2013
Branding

The Most Powerful Brand Ambassadors In The World May Not Be Brand Loyal

Just so you know I surely did not sit down and consciously plan on writing on two articles this week…

Jay Leonard
January 10, 2013
Branding

Is Brand Loyalty Dying A Slow And Painful Death?

When I was a wee lad - OK maybe I wasn't so wee as I was in my mid-20s, I…

Connor Brooke
January 8, 2013
Branding

Local Brand Management a Heavy Focus in 2013

Companies have spent millions of dollars developing recognizable brands that appeal to consumers worldwide. Now, it seems many are working…

Connor Brooke
January 4, 2013
Branding

Nearly One Third Of Online Consumers Trust A Stranger Over A Brand

It is not often I get to infuse a former 80's pop star's name in one of my columns but…

Jay Leonard
January 4, 2013
Customer Experience

Hashtags, Lattés, and the Power of PR

Starbucks, the international brewer of overpriced venti cappuccinos, recently launched a Twitter hashtag campaign entitled, “#SpreadTheCheer.” The idea was that…

Connor Brooke
December 27, 2012
Public Relations

Elemental Goals of a Community Manager

Communities survive, thrive, and succeed on the capabilities of their managers. From being a moderator in their past life (read…

Jay Leonard
December 10, 2012
Online Marketing

More Brands Joining Instagram And With Good Reason

Perhaps it's the "Pinterest Effect" - the social media network that is all about the visual side of life, but…

Jay Leonard
August 15, 2012
Branding

Did The Penn State Brand Get The Death Penalty?

There are no shortage of definitions for the term “brand equity.” You probably have your favorite. This is one of…

James Spillane
August 6, 2012
Branding

Only One Quarter Of American Consumers Are Brand Loyal

To be honest when I first this finding that came from a study, conducted by Ernst & Young who surveyed…

Connor Brooke
March 27, 2012
Branding

Stay Informed, Sign Up for Our Exclusive Newsletter!

By signing up you agree that you have read our privacy policy.
You’re now signed up!