Tag Archive: #Brand Management – Page 4

Haters Are Great Brand Management Tools

John Lydgate once said, "You can please some people all of the time, you can please all of the people…

James Spillane
April 22, 2013
Branding

9 Questions To Consider Before Developing A Social Media Strategy

Most marketers already understand that the biggest benefit to adding social media to their marketing strategy is that a brand…

Alan Draper
April 18, 2013
Social Media

For Brands There’s A Fine Line Between Capitalism And Capitalization – At Least There Should Be

I realized in penning this particular article that there are some brands who simply will not care. They will not…

Connor Brooke
April 17, 2013
Branding

Psychological and Social Aspects of Brand Management

Social media practitioners will benefit from developing a deep understanding of various social media personalities.  Understanding why social media users share the content they…

James Spillane
April 11, 2013
Branding

Manufacturing Infographic: Navigating the Waters of Channel Conflict

Manufacturers typically rely on their network of non-exclusive distributors, dealers, agents or retailers to locally market and sell their products.…

Jay Leonard
March 25, 2013
Infographics

Storytelling Builds Brand Awareness and Loyalty

With the stakes high and competition fierce, businesses are constantly looking for new and creative ways to gain the attention…

Alan Draper
March 25, 2013
Branding

Redefining the Concept of ‘Multichannel’ Marketing

When you hear the word "multichannel," what do you think of? Many brands would think of a variety of communication…

Jay Leonard
February 27, 2013
Consumer Marketing

Why Price Will Always Trump Brand And Why It Shouldn’t Matter To Marketers

Let me preface this article by saying categorically I believe very much in the power of branding. I myself (isn't…

James Spillane
February 25, 2013
Branding

What Brands And Marketers Can Learn From A Flight Attendant

The word "transparency" has become quite popular over the last few years. It is most often used in the social…

Connor Brooke
February 4, 2013
Branding

Study: Few B2B Marketers Personalize Content For Prospects

Knowing your audience is crucial for businesses in a number of ways, ranging from product development to marketing to brand…

Jay Leonard
February 4, 2013
Content Marketing

Disruptive Hustle: The Key To Social Success

Once upon a time, being a brand on social media was enough to be considered innovative. Social networks were born…

Connor Brooke
January 28, 2013
Social Business

Stay Informed, Sign Up for Our Exclusive Newsletter!

By signing up you agree that you have read our privacy policy.
You’re now signed up!