Tag Archive: #Brand Management – Page 3

Is Google in Danger of Losing Its Trademark?

Google has an estimated market value of $290 billion, making it one of the most powerful and influential companies in…

Connor Brooke
February 5, 2014

Knowing Your Competition

No matter which industry you’re in, there will always be competition – and it’s a good idea to stay in…

Connor Brooke
December 15, 2013

The Importance of an Online Presence for Small Businesses

Any small business that fails to make itself known to the online community is missing out on a big opportunity.…

Connor Brooke
October 29, 2013
Small Business

Buyers, Bystanders, and Window Shoppers: Seeing the Distinction

Let’s say you own one of those mid-sized boutiques gathered inside a bazaar or an apparel plaza and every day,…

Alan Draper
October 28, 2013

How to Craft An Effective Online Brand Story

More than people being able to connect with brands, people could also be able to interact with other people online…

Alan Draper
September 26, 2013
Online Marketing

Is Your Brand A Bastard On Twitter?

Customer service, as we know it, is dead. Patience, as we know it, is dead. Social networks in general, and…

Jay Leonard
August 30, 2013

3 Stupidly Simple Twitter Tips Businesses Should Know

Does your business have a Twitter account? An active one? If not, you'd better get to work, because most, if…

Jay Leonard
August 27, 2013

4 Brand Positioning Strategies for Multi-Product Categories

Brand architecture serves as the corporate roof under which a business can protect and unify its brand portfolio. Fortune 500…

Connor Brooke
August 5, 2013

Strategic Growth: If the Shoe Doesn’t Fit, Don’t Break Your Neck

The other day, as my 4 daughters were making an absolute mess out of my closet by trying on my…

James Spillane
June 12, 2013

8 Reputation Management Tools Worth Checking Out

Your brand’s success relies heavily on how the brand is perceived by its target market.  Having a good reputation will…

Alan Draper
April 30, 2013

4 Tips for Finding Great LinkedIn Groups that Will Help Generate Leads

LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients…

Jay Leonard
April 25, 2013

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