Tag Archive: #Brand Management – Page 2

Do You Know If Your Digital Agency is Damaging Your Brand?

According to McKinsey & Co, in the five-year window from 2014 to 2019, global media spending will rise from US…

Jay Leonard
March 28, 2016

A Guide to Turning Online Complainers Into Loyal Customers

If you do anything in public, eventually you will encounter a hater. Running for political office. Opening a business. Voicing…

Jay Leonard
March 22, 2016
Customer Experience

3 Reasons to Create Vendor Standards

It’s common for businesses to engage vendors to provide services to their customers. These vendors may interact with your customers…

Connor Brooke
September 24, 2015

What Starbucks’ Delivery Service Has To Do With Storytelling, Customer Experience and Social Media

Starbucks CEO Howard Schultz recently announced that the caffeinated beverage juggernaut will be launching a delivery service in select markets…

Connor Brooke
November 6, 2014
Customer Experience

A Beginner’s Guide to Brand Portfolio Management

This week I want to share some ideas with you that were prompted by a client’s question. I was recently…

James Spillane
October 13, 2014

Enlisting Your Staff in the Fight to Maintain Your Reputation

Businesses don’t get much direct control over their own reputations. The Internet makes it possible for anyone to criticize your…

Jay Leonard
August 23, 2014
Public Relations

When the CEO IS the Brand

What do Paula Deen, George Zimmer, Richard Branson, Walt Disney and JK Rowling have in common?  All of them are…

Jay Leonard
July 28, 2014

Reputation Management: Maintain Awareness of Your Brand

Professionals in a variety of industries face constant threats to their online reputations. Attacks can come from numerous sources, and…

Alan Draper
April 15, 2014

Voluntary Notifications on the Rise Indicate Manufacturers Are Taking Control

Voluntary product safety notifications in Europe rose in 2013 compared to previous years: a sign of increasing caution and consideration…

Connor Brooke
April 11, 2014
Product Management

Crisis Preparation, The Key to Saving Your Brand

For all companies there comes a time when the brand will be tested. Each test represents a fork in the…

Alan Draper
March 21, 2014

4 Big Opportunities for Channel Organizations in 2014

Recent advances in technology have made what were once enterprise-level-only business tools available for small businesses, most notably those for…

Jay Leonard
February 13, 2014
Digital Marketing

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