Tag Archive: #Brand Management

Brand Management Principles and Commitment to Continual Reinvention

“Branding demands commitment; commitment to continual reinvention” – Richard Branson Brand management is a continuous path to reinventing yourself,…

Dana Kachan
April 9, 2021

Build the Ultimate Branding Tech Stack

In this article, I’ll give recommendations for top solutions I’ve found for reaching different branding goals. I will also…

Emilia Lehojarvi
March 3, 2021
Tech & Gadgets

Guide to Creating a Brand Management Strategy

What Is a Brand Management Strategy? A brand management strategy is closely tied to your brand and marketing strategies.…

Emilia Lehojarvi
February 10, 2021

How Brand Narrative Has Evolved Globally During COVID-19 and the Way Forward

Past couple of months during this COVID-19 outbreak, the world has seen an unprecedented shift in the way people…

Prerna Katyal
May 13, 2020

Social Media Marketing for Small Businesses: An Interview with Gary Pershad

The following social media marketing industry interview is with Gary Pershad, Chief Marketing Officer of Getchogrindup LLC, Co-host of…

Jay Leonard
October 17, 2019

AI Critical For Brand Strategy

AI has become the go-to technology for businesses to be able to connect with their audiences, in the right…

Jay Leonard
August 20, 2019

Digital Marketing & Content: Why the “Write” Stuff Matters

Have you ever read an article and balked at the poor grammar it included? Or maybe your situation was…

Lindsey Flagg
April 14, 2019
Digital Marketing

Brand Inconsistency: Why It Happens and How to Fix It

Marketers talk a lot about surprising and delighting their customers, but when you ask the customers themselves, they actually…

James Spillane
September 14, 2018

Digital Reputation Management 101

“Identity will be the most valuable commodity for citizens in the future, and it will exist primarily online.” —…

Connor Brooke
April 13, 2018
Digital Marketing

What Happens When Excuses & Bad Advice Win Out

Entrepreneurs are under a lot of pressure these days. Success isn’t a walk in the park either. Startups grow…

James Spillane
March 17, 2017

Pre-Solving Predictable Problems Is Better Than Experiencing Them

On an almost daily basis, we read stories about how every industry is facing digital disruption. Although a flurry…

Connor Brooke
May 25, 2016

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