Tag Archive: #brand loyalty – Page 5

How to Do a Brand Audit

It takes a lot of blood, sweat and tears to have a reputable brand name. There are many different factors…

Jay Leonard
April 9, 2013
Branding

Storytelling Builds Brand Awareness and Loyalty

With the stakes high and competition fierce, businesses are constantly looking for new and creative ways to gain the attention…

Alan Draper
March 25, 2013
Branding

The South Africa Opportunity

According to a 2012 report by the African Economic Outlook organization, South Africa’s economic growth in 2013 will increase by…

Jay Leonard
March 13, 2013
Online Marketing

20 Ways To Make The World Fall In Love With Your Brand

It’s no secret; different people love different brands for different reasons. This does not have to be a privilege of…

Connor Brooke
March 6, 2013
Branding

Customer Loyalty Program = E-Commerce Fulfillment Success

What is a customer loyalty program? Well, it depends on whom you ask. To the customer, it’s a chance to…

Connor Brooke
February 6, 2013
Loyalty Marketing

Key Features Of A Successful Customer Loyalty Program

Loyalty card apps for smartphones are a great way to drive business and track customer metrics. However, to get the…

Alan Draper
February 4, 2013
Loyalty Marketing

Transforming a Brand Into a Game

When you ask someone who grew up on the action cartoons of the '80s which was their favorite, there's a…

Alan Draper
January 30, 2013
Expert Interviews

To Know Value Proposition Optimization, You Must First Know Flint McGlaughlin

A value proposition is the primary reason why someone would purchase from you rather than your competitors. The proposition must…

Jay Leonard
January 16, 2013
Online Marketing

The Most Powerful Brand Ambassadors In The World May Not Be Brand Loyal

Just so you know I surely did not sit down and consciously plan on writing on two articles this week…

Jay Leonard
January 10, 2013
Branding

Is Brand Loyalty Dying A Slow And Painful Death?

When I was a wee lad - OK maybe I wasn't so wee as I was in my mid-20s, I…

Connor Brooke
January 8, 2013
Branding

The Great American Coffee Phenomenon: How and Why We Buy Into It

I see it, I hear it, I smell it. It’s everywhere. 7 a.m. hits and the world pours itself a…

Alan Draper
December 5, 2012
Marketing

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