Tag Archive: #brand loyalty – Page 4

Lifecycle Management: Four Ways to Boost Sales and Brand Loyalty

Successful marketing is both proactive and personalized. It’s all about offering products and services at the right time, with the…

James Spillane
November 12, 2013
Branding

Key Stages in the Customer Lifecycle

Content marketing has taken the world by storm and nine out of 10 organisations now use it. So it’s time to…

Jay Leonard
October 16, 2013
Customer Experience

Is Your Brand A Bastard On Twitter?

Customer service, as we know it, is dead. Patience, as we know it, is dead. Social networks in general, and…

Jay Leonard
August 30, 2013
Twitter

4 Brand Positioning Strategies for Multi-Product Categories

Brand architecture serves as the corporate roof under which a business can protect and unify its brand portfolio. Fortune 500…

Connor Brooke
August 5, 2013
Branding

How To Create Social Media Advocates For Your Brand

Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that…

Alan Draper
August 5, 2013
Social Media

Mobile Consumer Survey Shows Trends in Emerging Technology for Marketers

Do you know any­one who has recently scanned a quick response (QR) code or used a check-in ser­vice such as…

Connor Brooke
August 2, 2013
Marketing

The Future of Corporate Branding is Personal

2013 has been eventful for some big brands with regards to the impact of senior execs and personal opinions on…

James Spillane
August 1, 2013
Branding

Focus on Brand Consistency to Improve Brand Recognition

If you want to improve your brand’s recognition through social media, you should focus on three key branding elements: Voice…

James Spillane
July 3, 2013
Branding

How to Transform Satisfied Customers into Fanatical Adorers of Your Brand

For a businessman, few things are more precious – and harder to maintain – than customer loyalty. In today’s fierce…

James Spillane
July 1, 2013
Infographics

Return on Relationship: An Interview with Ted Rubin

Many marketers may know Ted Rubin, for the enthusiastic, energetic, and undeniably personal connection he makes with nearly everyone he…

Connor Brooke
May 22, 2013
Expert Interviews

Building a Brand Advocate Army: Q&A with Rob Fuggetta

I recently sat down with Rob Fuggetta, founder and CEO of Zuberance, the leading brand advocacy company, to discuss the importance of brand…

Jay Leonard
May 15, 2013
Expert Interviews

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