Tag Archive: #brand loyalty – Page 2

Establish Trust to Improve Customer Retention

To build loyalty, companies must earn the trust of their customers. Consistency builds trust, deepens relationships, exposes customer challenges, and…

Jay Leonard
October 4, 2016
Loyalty Marketing

Increase Brand Loyalty Through Customer Support

In today’s digitally-driven world, customer service is a company’s most critical competitive advantage. It’s also an easy way to positively…

Alan Draper
September 26, 2016
Customer Experience

What’s Millennial Brand Loyalty Worth to You?

Millennials make up an increasingly significant piece of the global spending pie. A study from the Dartmouth Center for Marketing…

Jay Leonard
June 4, 2016
Customer Experience

4 Questions to Consider For Successful Influencer Marketing

If you’re looking to increase your influencer marketing efforts, you’re in good company. The vast majority (84%) of marketing professionals…

Connor Brooke
May 9, 2016

Build a Relationship, and the Sales Will Follow

Too many brands are obsessed with the bottom line. Just as consumers demand products and services when and where they…

Jay Leonard
March 28, 2016
Sales Management

The Magic Ingredients to a Successful App

With 51 percent of mobile users utilizing apps while shopping in-store, retailers have an opportunity to impact consumers and turn…

Alan Draper
March 7, 2016
Mobile & Apps

Social Branding Is a Language. Learn to Speak It!

What does learning a language have to do with social branding? I traveled to Brazil last December. It was my…

Connor Brooke
January 19, 2016
Social Media

What is Small Business Social Responsibility and Why Is it Important?

You've likely heard about Corporate Social Responsibility (CSR), but have you ever heard of Small Business Social Responsibility (#SBSR)? Probably…

Connor Brooke
December 17, 2015
Small Business

3 Things to Learn from Kimpton Hotels About Brand Loyalty

Many marketers are looking to create the next viral video and innovative ad campaign of their industry. What they sometimes…

Connor Brooke
October 16, 2015
Loyalty Marketing

Service Excellence: The New Imperative

The success of your company hinges on many things, but one of the most critical is how your team performs…

Connor Brooke
October 10, 2015

What Chipotle Gets Wrong About Customer Loyalty

In a recent story on Nation's Restaurant News, Chipotle downplayed the efficacy of loyalty programs: "Wall Street analysts recently asked…

Connor Brooke
August 25, 2015
Loyalty Marketing

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