Tag Archive: #Brand Journalism

PR Double Downs on Coronavirus Communications Efforts

As businesses, schools and nonprofits closed or revamped operations to limit the spread of the coronavirus, officially termed COVID-19,…

William Comcowich
April 1, 2020
Public Relations

How to Become a Media Darling

Every startup wants to be the belle of the media ball. But what do you do if the press…

Alan Draper
June 6, 2019
Public Relations

The Impact of Social Media on Your Corporate News

Social media users are active- very active. They spend hours searching, reading and sharing your news. What does this…

Connor Brooke
August 2, 2018
Social Media

How to Become a Brand Journalist

Become a what? A “Brand Journalist”? What’s that you say? It’s part of the communication fabric of the here…

Jay Leonard
May 23, 2018

10 Tips to Unlock the Power of Brand Journalism

Some say brand journalism is the new public relations. They might be right. Earning media coverage in the traditional…

Jay Leonard
June 8, 2017
Public Relations

What To Do About Negative Reviews

One-way broadcast messaging continues to be the mainstay of Madison Avenue, but by itself, this type of marketing is…

Connor Brooke
May 8, 2017

Survey Reveals Content a Top Way Reporters Find Stories

When you have a question no one seems to know the answer to, what’s the first thing you do?…

Frank Strong
May 26, 2016
Public Relations

5 Amazing Online Newsrooms

It seems as if every company – big or small – has an online newsroom. Most just contain a…

James Spillane
May 13, 2016
Public Relations

Why Brand Journalism is Not Going Away

It seems that more and more I am reading about “brand journalism” when researching how companies are using their…

Connor Brooke
April 4, 2016
Public Relations

Questions You Should Ask Potential Online Newsroom Providers

Over the past 18 years at TEKGROUP, we have worked with organizations to help find the best online newsroom…

Alan Draper
March 13, 2016
Public Relations

4 Common Pitfalls of Brand Journalism

As more companies warm to the notion of becoming their own publishers, here are a few pitfalls to avoid…

Jay Leonard
August 11, 2015

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