Every startup wants to be the belle of the media ball. But what do you do if the press…
Public Relations
Tag Archive: #Brand Journalism
Social media users are active- very active. They spend hours searching, reading and sharing your news. What does this…
Social Media
Become a what? A “Brand Journalist”? What’s that you say? It’s part of the communication fabric of the here…
Branding
Some say brand journalism is the new public relations. They might be right. Earning media coverage in the traditional…
Public Relations
One-way broadcast messaging continues to be the mainstay of Madison Avenue, but by itself, this type of marketing is…
Strategy
When you have a question no one seems to know the answer to, what’s the first thing you do?…
Public Relations
It seems as if every company – big or small – has an online newsroom. Most just contain a…
Public Relations
It seems that more and more I am reading about “brand journalism” when researching how companies are using their…
Public Relations
Over the past 18 years at TEKGROUP, we have worked with organizations to help find the best online newsroom…
Public Relations
As more companies warm to the notion of becoming their own publishers, here are a few pitfalls to avoid…
Branding