When you want to buy a simple thing in the market, you most likely ask a person or two.…
Branding
Tag Archive: #brand and reputation management
In today’s ecosystem, online reputation plays a crucial role in business. A bad online reputation can affect buyer decisions,…
Public Relations
Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of…
Public Relations
Social proof is not just a marketing buzzword. Before buying a new product, visiting a store or even choosing…
Digital Marketing
What’s Your New Year’s Resolution? If it isn’t to improve your business’s reputation, then you’ll join the 43% of…
Strategy
In a year that’s already seen its share of public relations blunders, United Airlines seems to be in one…
Public Relations
It’s bound to happen. Unhappy customers in a mobile world are a tough combination for business. Dissatisfied patrons seem…
Customer Experience
Personal Branding is about creating a specific image of yourself in the mind of your ideal client, so they…
Leadership
If you really want to rise above your competition and stand-out, you are going to have to rocket launch…
Branding
Here’s a scenario: You bust open an IKEA box, which contains the contents of a new shelf, and you…
Branding