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BETER Gains New Jersey Approval, Signals Ambitious U.S. iGaming Expansion

On April 10, 2025, BETER officially entered the United States iGaming market with regulatory approval from New Jersey’s Division of Gaming Enforcement (DGE). The company’s vendor registration is more than just a rubber stamp. It’s a strategic gateway to one of the most lucrative betting markets in the world.

BETER’s expansion isn’t happening in isolation. It reflects a broader shift in how esports and high-frequency sports betting content are being integrated into mainstream platforms. With its flagship product Setka Cup already live via bet365 in New Jersey, BETER is positioning itself not as a newcomer, but as a fast mover with a clear plan.

Key Takeaways

  • BETER received vendor approval from New Jersey’s DGE, officially entering the U.S. iGaming market.
  • Setka Cup, its 24/7 table tennis league, is now live on bet365 NJ, offering over 11,000 monthly matches.
  • The company is preparing to roll out additional products including esports tournaments and traditional sports betting feeds.
  • BETER is seeking licenses in multiple U.S. states including Colorado, Ohio, Florida, and Pennsylvania.
  • Its regulatory-first approach has built early trust with operators and may provide a model for market entry in other jurisdictions.

BETER’s Vendor Approval: What It Means

The DGE’s decision allows BETER to legally supply betting content, odds feeds, and live video streaming services to licensed operators in the state. This includes real-time data integrations for sportsbook platforms and access to BETER’s signature products.

Setka Cup, a 24/7 table tennis league operated in BETER-run arenas across multiple countries, is the company’s anchor offering. As of April, Setka Cup matches are already available on bet365’s New Jersey platform, marking the first step of what is expected to be a wider national rollout.

According to BETER, the league delivers:

  • More than 11,000 monthly matches
  • Real-time betting markets with over 30 options per match
  • Continuous monitoring by an internal integrity team

This model is tailored for operators seeking to retain users through high-volume, low-latency events that run round the clock.

Betting on Consistency and Speed

BETER’s core value proposition is speed. While traditional sports leagues operate on seasonal schedules, Setka Cup is optimized for continuous play. Every day, every hour, new matches begin. This suits sportsbooks that want to keep live betting markets open at all times.

But it’s not just about speed. Integrity also plays a central role in BETER’s pitch. All matches are hosted in secure venues under strict supervision, with internal systems in place to detect irregularities in gameplay or betting behavior.

This approach helps BETER tick a crucial regulatory box. U.S. regulators have become increasingly focused on fair play and anti-corruption measures, especially when it comes to non-traditional sports and esports.

BETER’s Broader Product Suite

BETER is not just a one-league company. Alongside Setka Cup, the firm is preparing to introduce:

  • EsportsBattle tournaments, covering eFootball, eBasketball, and eHockey
  • Traditional sports events including basketball and tennis
  • A comprehensive Esports Odds Feed, covering over 450 tournaments globally

These offerings allow operators to diversify their live betting portfolios without relying exclusively on licensed sports leagues or tournament organizers. The esports data feed is particularly significant in the U.S., where sportsbooks increasingly cater to Gen Z and millennial bettors seeking faster, interactive formats.

Expansion Plans Beyond New Jersey

Gal Ehrlich, CEO of BETER, emphasized the significance of the company’s U.S. debut while confirming plans for broader expansion.

“Setka Cup has cultivated a loyal following worldwide. We’re thrilled to introduce it to bettors in New Jersey and plan to go live in other states soon.”

Those other states are not just wishful thinking. BETER is actively pursuing licensure in:

  • Colorado
  • Ohio
  • Florida
  • North Carolina
  • Pennsylvania

Each market is at a different stage in adopting online sports betting, but all present strong opportunities. Together, they form a key part of BETER’s strategy to be present in every high-value U.S. jurisdiction before 2026.

The company is also keeping a close eye on federal-level discussions around standardizing betting regulations, though for now, its focus remains on navigating the state-by-state model.

Timing Is Everything

BETER’s move comes at a moment when the U.S. iGaming sector is ripe for innovation. Sports betting has become normalized in many states. What operators are now looking for is differentiation — products that offer:

  • High engagement
  • Frequent betting opportunities
  • Smooth integration with existing sportsbook infrastructure

That is where BETER sees its edge. Unlike most legacy sports betting content providers, the company was built with digital-first, low-latency delivery in mind. Its products are plug-and-play for modern sportsbooks, not retrofitted analog formats.

This gives BETER an early-mover advantage in a market that is moving away from seasonal spikes and towards 24/7 engagement.

Risk, Compliance, and Operator Trust

New Jersey’s DGE does not hand out vendor approvals lightly. The regulatory process includes rigorous assessments of a company’s financials, compliance history, and operational infrastructure.

For BETER, passing this scrutiny offers an added benefit. It signals to other state regulators and sportsbook operators that the company can be trusted.

In an industry where many promising startups get sidelined by compliance failures, BETER’s proactive regulatory engagement is not just a safety net — it is a competitive advantage.

This mirrors the approach BETER has used in other markets, including Europe and Latin America, where it has built credibility by working closely with local regulators and maintaining strict internal governance standards.

What This Means for Operators

BETER’s entry into the U.S. gives licensed sportsbooks a new option for fast-action betting content. That matters because U.S. operators are under pressure to:

  • Lower acquisition costs
  • Increase session time
  • Improve hold percentages

Setka Cup, with its high-frequency match schedule and flexible market structure, checks all of these boxes. Operators can offer bets on a new match every few minutes, boosting user engagement without the operational complexity of traditional sports leagues.

With esports integration on the roadmap, BETER also offers a future-proof pathway for operators who want to tap into younger, tech-native betting demographics.

Looking Ahead

BETER’s New Jersey approval is a critical step, but it’s only part of the story. The company’s expansion hinges on two things: execution and adaptation.

Execution means delivering on its promise of reliable, scalable content that meets both operator and regulator expectations. Adaptation means continuing to evolve its offerings based on market feedback and emerging regulatory frameworks.

So far, BETER appears to be checking both boxes. With a clear state-by-state strategy, a product suite built for modern bettors, and early support from major platforms like bet365, BETER is not entering the U.S. quietly. It is making a statement.

References

Mississippi Mobile Sports Betting Legislation Advances: Breaking Down the Watershed Bill

Mississippi’s House Gaming Committee approved the Mississippi Mobile Sports Wagering Act in February 2025, setting December 8, 2025, as the target launch date for mobile betting statewide. This breakthrough legislation caps years of failed expansion attempts beyond retail-only wagering while establishing a framework to recapture an estimated $500 million in gambling dollars currently flowing to neighboring states and offshore platforms.

Unlike unrestricted models in New Jersey and Michigan, Mississippi adopted a tethered approach requiring mobile operators to partner with existing casinos. This preserves the state’s 26 licensed commercial casinos’ central position while enabling digital market evolution.

The bill’s $6 million “Small Casino Fund” specifically protects regional operators from being overwhelmed by implementation costs.

Key Takeaways

  • Implementation Timeline: The bill establishes December 8, 2025, as the target launch date for mobile wagering.
  • Tethered Licensing Structure: Mobile operators must partner with Mississippi’s land-based casinos, protecting established gaming interests.
  • Economic Projections: Mobile betting is expected to generate $25-30 million in annual tax revenue and recapture $500 million in handle currently lost to neighboring states.
  • Small Casino Protection: A $6 million annual fund supports regional operators for five years, addressing concerns about competitive disadvantages.
  • Tax Framework: 12% tax rate on mobile revenue balances competitive positioning with state revenue generation.
  • Political Hurdles Remain: Despite House committee approval, the bill faces significant challenges in the Senate, where previous mobile betting legislation has stalled.

Licensing Framework: Protecting Mississippi’s Casino Heritage

The cornerstone of the Mississippi Mobile Sports Wagering Act is its tethered licensing model, requiring mobile platforms to establish partnerships with the state’s 26 licensed commercial casinos. This structure, championed by House Gaming Committee Chairman Rep. Casey Eure (R-Saucier), aims to ensure that the state’s established gaming industry directly benefits from the mobile expansion.

“This balances innovation with our commitment to Mississippi’s casino heritage,” explained Rep. Eure during the committee hearing. “We’re creating pathways to modernization while ensuring our existing operators – who have invested billions in our communities – remain at the center of our gaming ecosystem.”

Under the proposed framework, each casino can partner with up to two mobile “skins” or branded platforms, creating a potential market of 52 mobile betting options. However, industry analysts anticipate consolidation among the state’s smaller operators, likely resulting in 15-20 distinct mobile offerings at launch.

The bill includes substantial licensing fees – $500,000 for initial five-year licenses with $100,000 renewal fees – designed to ensure serious market commitment while generating approximately $13 million in upfront revenue for the state. These fees position Mississippi in the mid-range of U.S. jurisdictions, higher than Tennessee ($750,000 for three years) but substantially lower than New York’s $25 million license cost.

“The fee structure strikes a reasonable balance,” notes Jennifer Shatley, Gaming Policy Consultant and former VP of Responsible Gaming at Caesars Entertainment. “It’s high enough to deter frivolous applications while avoiding the creation of artificial monopolies through prohibitive costs.”

Economic Impact: Recapturing Lost Revenue

The economic rationale for mobile betting legalization is compelling, with Mississippi’s current retail-only model showing signs of market limitation. Despite generating a respectable $1.2 billion in handle during 2024, recent research from the Mississippi Gaming Commission suggests that approximately 40% of the state’s potential betting activity is being diverted to offshore sites and neighboring states with mobile options.

“Mississippi is essentially exporting tax revenue,” observes Dr. Marcus Howard, Economics Professor at the University of Mississippi. “Our analysis indicates that Mississippi residents wagered approximately $500 million with out-of-state mobile operators last year – primarily in Tennessee, Louisiana, and Arkansas – resulting in roughly $15 million in lost tax revenue.”

The bill’s fiscal note projects annual tax revenue of $25-30 million once the market reaches maturity. First-year estimates are slightly lower at $18-22 million due to implementation timelines and gradual customer acquisition. These projections assume handle growth of 70-90% in the first year of mobile operations, consistent with patterns observed in other states transitioning from retail-only to mobile betting.

Beyond direct tax revenue, the legislation is expected to create approximately 200-250 new technology and customer service jobs across the state, primarily concentrated in casino hub cities like Biloxi, Tunica, and Vicksburg. Mobile operators typically establish regional offices in their licensee partners’ facilities, creating employment synergies with existing operations.

“The job creation aspect shouldn’t be overlooked,” emphasizes Wallace Williams, President of the Mississippi Hospitality and Gaming Association. “These aren’t just any jobs – they’re technology-focused positions with above-average compensation that help diversify our employment base beyond traditional casino roles.”

Small Casino Protection Measures

A distinctive feature of Mississippi’s approach is its explicit protection for smaller, regional casinos that might otherwise struggle with the technical and financial demands of mobile integration. The bill establishes a “Small Casino Fund” allocating $6 million annually for five years to support independent operators with fewer than 500 slot machines.

This provision addresses concerns that mobile betting could disproportionately benefit larger operators with established technology infrastructure and national partnerships. Eligible casinos can receive grants of up to $250,000 annually to offset technology implementation costs, staff training, and marketing expenses related to mobile betting integration.

“The Small Casino Fund recognizes the reality that not all operators start from the same position,” explains Sen. Scott DeLano (R-Gulfport), a key supporter of the legislation. “Our independent casinos are vital economic anchors in smaller communities. This fund ensures they can compete effectively in the mobile environment without being overwhelmed by implementation costs.”

Industry observers have praised this approach as a thoughtful compromise that acknowledges market realities while preserving the state’s diverse casino ecosystem. Similar models have been implemented in Michigan and Illinois, though Mississippi’s program is notable for its five-year duration – longer than comparable initiatives in other states.

“This isn’t just about fairness – it’s about preserving the character of Mississippi gaming,” notes Shatley. “The state’s gaming identity has always included a mix of major operators and regional establishments. The fund helps maintain that balance in the mobile era.”

Tax Structure and Revenue Allocation

The bill establishes a 12% tax rate on mobile sports betting revenue, positioning Mississippi in the middle tier of U.S. jurisdictions. This rate – higher than Nevada’s 6.75% but lower than New York’s 51% – reflects a balance between competitive positioning and state revenue generation.

“Tax rate optimization is critical for legal markets competing against untaxed offshore alternatives,” explains Howard. “Our modeling suggests that 12% maximizes long-term state revenue by ensuring operators can offer competitive odds and marketing incentives while still generating substantial tax proceeds.”

Revenue allocation under the bill follows Mississippi’s established formula for gaming taxes, with:

  • 60% directed to the state’s general fund
  • 20% allocated to education initiatives
  • 10% dedicated to county and municipal governments hosting casinos
  • 10% reserved for infrastructure projects in gaming regions

This distribution maintains continuity with Mississippi’s historical approach to gaming revenue while ensuring mobile betting proceeds benefit the same entities currently supported by retail operations.

Notably, unlike some states that have dedicated portions of sports betting revenue to problem gambling services, Mississippi’s bill maintains the state’s existing funding mechanism for these programs through its general casino tax structure. However, it does include enhanced responsible gaming requirements for mobile platforms, mandating advanced self-exclusion tools, deposit limits, and mandatory cool-down periods.

Operational Framework and Consumer Protections

Beyond the fiscal and structural elements, the Mississippi Mobile Sports Wagering Act establishes comprehensive operational requirements designed to ensure market integrity and consumer protection:

Geolocation Requirements

The bill mandates “financial-grade” geolocation technology to ensure bets are placed exclusively within state boundaries. Operators must implement systems capable of detecting VPN usage and other location-spoofing methods, with third-party verification required before launch approval.

“Mississippi’s geolocation standards exceed federal requirements,” notes Lisa Morgan, Compliance Director at a major U.S. sports betting operator. “The bill effectively requires dual-verification systems that track both IP-based location and physical device coordinates, creating a highly secure environment.”

Data Integrity and Official League Data

In an approach that aligns with states like Tennessee and Michigan, the legislation requires operators to use official league data for in-play betting markets. This provision, supported by major sports leagues, aims to ensure betting integrity while creating standardized data sources across operators.

“Official data requirements represent the emerging consensus position in state legislation,” observes James Peterson, Sports Betting Analyst at Legal Sports Report. “While some early-adopter states avoided these mandates, they’ve become standard practice as leagues have demonstrated the reliability and security advantages of authorized data streams.”

Account Registration Requirements

Despite the mobile focus, the bill maintains some connection to physical casinos by requiring initial in-person registration during the first year of operations. After December 2026, remote registration will be permitted, creating a staged transition that allows casinos to establish direct relationships with mobile customers.

This compromise addresses concerns from casino operators about customer database ownership while creating a pathway to fully remote registration – a feature that market data has shown significantly increases participation rates and tax revenue.

“The one-year in-person registration requirement represents a thoughtful transition approach,” explains Morgan. “It gives casinos a period to integrate their loyalty programs with mobile offerings while ensuring the market can eventually achieve its full potential through remote sign-ups.”

Market Outlook and Competitive Landscape

The advancement of mobile legislation has already triggered positioning among potential market entrants, with national operators like DraftKings, FanDuel, and BetMGM engaging in preliminary partnership discussions with Mississippi casinos. Industry sources confirm that at least seven operators have executed memoranda of understanding with in-state partners, contingent on the bill’s passage.

“Mississippi represents one of the last significant untapped mobile markets,” explains Michael Johnson, Gaming Industry Analyst at Morgan Stanley. “With Louisiana, Arkansas, and Tennessee already online, operators view Mississippi as crucial for completing their Southeastern footprint.”

The market structure is likely to feature a mix of established national brands and regional operators with Mississippi-specific offerings. Several of the state’s larger casino companies – including Beau Rivage owner MGM Resorts and Harrah’s parent Caesars Entertainment – have indicated they will leverage their national mobile platforms (BetMGM and Caesars Sportsbook respectively) while potentially partnering with third-party operators for their second skin.

“We anticipate a highly competitive landscape with approximately 15-18 viable operators at launch,” projects Johnson. “The tethered model combined with reasonable tax rates should attract significant investment in customer acquisition, creating favorable initial conditions for bettors through promotional offers and competitive pricing.”

Long-term market projections suggest Mississippi could generate $1.8-2.2 billion in annual mobile handle at maturity, representing approximately 65% of the state’s total betting activity. This projection aligns with patterns in comparable states with both retail and mobile options, where digital channels typically account for 80-90% of total handle but a somewhat lower percentage in states with significant tourist-driven casino traffic.

Political Landscape and Remaining Hurdles

Despite the House Gaming Committee’s approval, the Mississippi Mobile Sports Wagering Act faces significant challenges before implementation. The bill must still navigate the full House and Senate, where previous mobile betting legislation has stalled in recent years.

The primary opposition centers in the Senate, where President Pro Tempore Dean Kirby (R-Pearl) has historically expressed skepticism about mobile expansion. Recent statements, however, suggest evolving perspectives among key senators.

“While I’ve had reservations about mobile betting in the past, the regulatory framework in this legislation addresses many of my concerns,” Sen. Kirby commented following the House committee vote. “I remain committed to protecting our established casino industry, but recognize the financial reality that Mississippi is losing revenue to neighboring states.”

Religious groups, historically influential in Mississippi politics, maintain organized opposition to gambling expansion. The Mississippi Baptist Convention has voiced concerns about increased problem gambling with mobile access, though polling indicates their position may have limited traction among voters. A recent Mason-Dixon survey found 68% of Mississippi voters support mobile sports betting legalization, including 54% of self-identified evangelical Christians.

“The political dynamics around gambling have shifted significantly in the past decade,” notes Dr. Melissa Thompson, Political Science Professor at Mississippi State University. “While religious opposition remains a factor, it’s increasingly outweighed by pragmatic economic considerations and the reality that Mississippi residents are already betting through unregulated channels.”

The bill’s prospects appear strongest in Senate districts hosting casinos, where lawmakers recognize the economic benefits of modernization. Including the Small Casino Fund has also secured support from legislators representing smaller gaming communities who might otherwise oppose expansion that predominantly benefits major operators.

Implementation Timeline and Regulatory Framework

Assuming legislative approval, the Mississippi Gaming Commission would begin developing detailed regulations by summer 2025, with a targeted implementation date of December 8, 2025 – strategically positioned to capture betting activity for the college football playoff season and NFL postseason.

The Commission has already conducted preliminary research on regulatory frameworks in comparable states, focusing particularly on Tennessee and Louisiana as regional models with different operational approaches. Executive Director Allen Godfrey has indicated the Commission would likely adopt elements from both states, combining Tennessee’s independent regulatory approach with Louisiana’s casino-tethered structure.

“We’re not starting from scratch,” Godfrey noted in recent public comments. “We have the benefit of learning from over 30 states that have implemented mobile betting. Our focus will be on creating a Mississippi-specific framework that protects consumers and ensures market integrity while recognizing our unique gaming ecosystem.”

The implementation timeline includes:

  • April-May 2025: Potential legislative approval
  • June-August 2025: Initial regulatory framework development
  • September 2025: Public comment period on proposed regulations
  • October 2025: License application process opens
  • November 2025: Technical testing and compliance verification
  • December 8, 2025: Target launch date

This aggressive timeline reflects the Commission’s significant experience regulating retail sports betting since 2018, as well as the economic incentive to launch before the 2026 Super Bowl – traditionally the highest-volume betting event of the year.

Implications for Regional Competition

Mississippi’s mobile betting initiative arrives amid an increasingly competitive regional landscape. All neighboring states except Alabama now offer some form of legal sports betting, with Louisiana, Tennessee, and Arkansas featuring mobile options.

“Mississippi is effectively playing catch-up in the regional market,” observes Peterson. “While it was an early adopter of retail sports betting in 2018, its reluctance to embrace mobile options has allowed neighboring states to capture significant revenue from Mississippi residents.”

The proposed legislation positions Mississippi competitively within the region, with its 12% tax rate lower than Tennessee’s 20% and Arkansas’s 13-20% sliding scale, though higher than Louisiana’s 10%. This middle-ground approach, combined with the state’s established gaming brand, positions Mississippi to potentially recapture much of the estimated $500 million in wagers currently placed by residents through out-of-state mobile platforms.

“Mississippi has a strong gaming brand identity that can be leveraged in the mobile space,” notes Williams. “Many bettors who’ve been crossing state lines or using offshore sites would prefer to bet with familiar Mississippi casino brands if given a competitive option.”

The bill also positions Mississippi to potentially influence Alabama’s ongoing gambling debate, where lottery and limited casino legislation has gained traction in recent legislative sessions. Industry observers suggest Mississippi’s mobile launch could accelerate Alabama discussions by highlighting the revenue being exported to neighboring states.

Responsible Gaming Provisions

In response to concerns about increased problem gambling with mobile access, the Mississippi Mobile Sports Wagering Act includes enhanced responsible gaming requirements beyond those currently in place for retail operations:

  • Mandatory deposit limits requiring customers to set daily, weekly, or monthly boundaries before placing bets
  • Self-exclusion integration with the state’s existing casino exclusion system, creating a unified approach across mobile and retail channels
  • Cooling-off periods for account reactivation after self-imposed time restrictions
  • Geofenced exclusion zones around addiction treatment facilities and college campuses
  • Mandatory reporting of unusual betting patterns that might indicate problem gambling behavior

The bill also allocates $250,000 annually for enhanced problem gambling treatment programs, supplementing the state’s existing services funded through casino taxes.

“The responsible gaming provisions represent a significant advancement over our current framework,” notes Dr. James Roberts, Executive Director of the Mississippi Council on Problem Gambling. “While no regulatory system can entirely prevent gambling harm, these measures implement evidence-based approaches that have proven effective in other jurisdictions.”

Notably, the legislation requires operators to share anonymized player data with independent researchers studying gambling behavior patterns, creating opportunities for Mississippi to contribute to the growing body of research on responsible gaming in mobile environments.

Conclusion: A Watershed Moment for Mississippi Gaming

The advancement of the Mississippi Mobile Sports Wagering Act represents a watershed moment for the state’s gaming industry – a recognition that digital evolution is necessary even in markets with strong traditional casino identities. The carefully structured legislation attempts to balance innovation with heritage, creating pathways for modernization while preserving the centrality of Mississippi’s established gaming operators.

“This balances innovation with our commitment to Mississippi’s casino heritage,” emphasized Rep. Casey Eure (R-Saucier), capturing the essence of the state’s approach.

As the bill progresses through the legislative process, its success or failure will have profound implications not just for Mississippi’s gaming revenue but for the broader evolution of the American regulated gambling market. Suppose a traditionally conservative state with deep casino industry ties can successfully navigate the transition to mobile betting. In that case, it may provide a template for other jurisdictions seeking to modernize without disrupting established gaming ecosystems.

The coming months will determine whether December 2025 indeed marks the beginning of a new era for Mississippi gaming or whether the state’s mobile betting aspirations will once again be deferred to future legislative sessions. For now, the advancement of the Mississippi Mobile Sports Wagering Act represents the state’s most significant step yet toward joining the mobile betting movement that has transformed American gambling over the past five years.

References

  1. Associated Press. (2025, February). “Mississippi House Committee Advances Mobile Betting Bill.” AP News.
  2. Deadspin. (2025, February). “Mississippi Progressing With Mobile Sports Betting Bill.” Deadspin Legal Betting.
  3. Mississippi Today. (2025, February 3). “Mobile Sports Betting Legalization Passes Mississippi House.”
  4. SBC Americas. (2025, January 31). “Mississippi Bill Casinos Sportsbooks.”

Midnite Named Official Betting Partner of World Snooker Championship 2025

The UK-based esports betting platform Midnite has secured a landmark partnership with the World Snooker Tour, becoming the official betting and casino partner for the prestigious 2025 Halo World Snooker Championship. This strategic alliance marks Midnite’s first major venture into traditional sports sponsorship and signals an evolving relationship between the worlds of esports and conventional sports betting.

Key Takeaways:

  • Midnite secures position as official betting and casino partner for the 2025 Halo World Snooker Championship
  • Partnership includes 25% of LED branding at Sheffield’s Crucible Theatre and exclusive in-play betting markets
  • Tournament will reach approximately 500 million viewers globally through BBC, TNT Sports, and CCTV5
  • Midnite’s expansion follows 30% user growth in 2024, driven by its esports betting dominance
  • Snooker’s viewership demonstrates 65% overlap with sports bettors, creating ideal cross-selling opportunities
  • Move helps diversify Midnite’s revenue streams as UK implements £2/spin slot limits
  • Competitors BetVictor and Sportsbet.io hold sponsorship titles for other World Snooker Tour events

LONDON, UK – April 3, 2025 – Midnite, the UK-based betting platform known for its esports focus, has announced a significant expansion into traditional sports through a partnership with the World Snooker Tour (WST). The company will serve as the official betting and casino partner for the 2025 Halo World Snooker Championship, scheduled for April 19–May 5 at Sheffield’s iconic Crucible Theatre.

Partnership Details and Activation

The multifaceted agreement positions Midnite prominently throughout the championship, with the brand securing 25% of available LED advertising inventory at the venue. This visible presence will be complemented by ticket giveaways for the tournament’s prestigious Century Club, granting winners access to the final’s exclusive hospitality area.

Beyond traditional branding opportunities, the partnership’s centerpiece is Midnite’s development of exclusive in-play betting markets for all 17 days of competition. These specialized betting options will offer unprecedented depth for snooker enthusiasts, including frame-by-frame propositions and player performance metrics not available through other platforms.

Nick Wright, Midnite’s CEO, emphasized the partnership’s interactive elements during the announcement: “This isn’t just about logo placement or traditional sponsorship. We’re creating genuinely interactive experiences that deepen engagement with snooker’s increasingly tech-savvy audience. Our approach combines our digital expertise with the rich tradition of the World Championship.”

The tournament’s global broadcast reach presents a significant opportunity for Midnite to expand its brand recognition beyond its core esports demographic.

With matches televised to approximately 500 million viewers worldwide through rights holders including the BBC, TNT Sports, and China’s CCTV5, the partnership provides unprecedented exposure across diverse international markets.

Strategic Alignment and Market Positioning

Midnite’s expansion into traditional sports sponsorship follows a year of substantial growth, with the platform reporting a 30% increase in users during 2024. This growth has been primarily driven by the company’s strong position in esports betting, where it has established itself as a market leader through partnerships with teams and tournament organizers.

The selection of snooker for Midnite’s first major traditional sports sponsorship reflects careful strategic targeting. Market research conducted by sports analytics firm Sportcal indicates approximately 65% overlap between snooker viewers and sports bettors, creating an ideal demographic alignment for cross-selling opportunities between esports and traditional sports products.

Industry analyst Rebecca Thompson of iGaming Future notes the complementary timing aspects of the partnership: “Snooker’s leisurely pace and frequent breaks create natural opportunities for in-play betting, similar to the session-based structure of many esports tournaments. This makes it an ideal bridge between Midnite’s core business and traditional sports betting.”

The World Snooker Championship’s prestigious history and traditional audience also provides Midnite access to an older, more established demographic that complements its typically younger esports customer base. This diversification strategy aligns with broader industry trends of convergence between different betting verticals.

“The lines between esports and traditional sports continue to blur, both in terms of audience overlap and betting behavior,” explained Thompson. “Midnite is positioning itself at the intersection of these worlds, capitalizing on the increasing digitalization of traditional sports viewing and betting experiences.”

Regulatory Context and Industry Trends

Midnite’s expansion into snooker sponsorship comes at a pivotal regulatory moment for the UK gambling industry. With the implementation of £2 per spin limits on online slots and other tightening restrictions, operators are increasingly seeking to diversify their revenue streams and acquisition channels.

The traditional association between snooker and gambling sponsorship has provided a relatively stable regulatory environment compared to other sports.

Major competitors including Sportsbet.io and BetVictor currently hold title sponsorships for other events on the World Snooker Tour calendar, underscoring the industry’s entrenched relationship with the sport.

Jason Ferguson, Chairman of the World Professional Billiards and Snooker Association, commented on the partnership: “We’re pleased to welcome Midnite to our family of partners. Their innovative approach to betting technology and strong compliance record aligns with our commitment to maintaining the integrity of our sport while embracing digital innovation.”

The sponsorship also coincides with Midnite’s recent partnership with responsible gambling AI provider Mindway, announced in February 2025. This collaboration integrates advanced player monitoring systems to identify potentially problematic gambling behavior, addressing increasing regulatory emphasis on customer protection.

Broader Market Implications

Industry observers view Midnite’s move as potentially signaling a broader trend of esports-focused operators expanding into traditional sports markets. With the global sports betting market projected to reach $155 billion by 2026, established esports platforms are increasingly seeking to capture market share beyond their original niches.

“We’re seeing a natural evolution where successful esports-native operators are leveraging their technological advantages to compete in the broader sports betting landscape,” said Michael Davidson, sports betting analyst at Sportcal. “Midnite’s mobile-first approach and innovative user experience translate well to traditional sports, particularly for younger demographics who demand more engaging betting experiences.”

The partnership also demonstrates the growing commercial appeal of snooker, which has expanded its global footprint significantly in recent years, particularly in Asia. The 2024 World Championship drew record viewership in China, where the sport has developed a massive following.

For the World Snooker Tour, partnerships with digitally-focused operators like Midnite represent an opportunity to reach younger audiences and modernize the sport’s image while maintaining its traditional appeal. The WST has increasingly embraced digital innovation, including enhanced statistical tracking and production technologies that align well with the demands of modern betting markets.

As the championship approaches, both Midnite and the WST are expected to announce additional activation plans, including social media campaigns and specialized content development. The successful execution of this partnership could establish a template for future collaborations between esports-native betting platforms and traditional sports properties seeking to modernize their commercial partnerships.

Sources:

NCAA Championship Betting Advisory: Michigan Urges Responsible Wagering Ahead of Final Four Weekend

As March Madness reaches its climactic finale, Michigan authorities are taking proactive steps to address the surge in sports betting activity. The Michigan Gaming Control Board (MGCB) has released a comprehensive advisory aimed at protecting consumers and promoting responsible gambling practices during one of the year’s biggest betting events.

Key Takeaways:

  • Michigan Gaming Control Board issues public advisory for NCAA Championship betting
  • Only platforms partnered with Michigan’s licensed casinos are legal for sports wagering
  • Offshore sites like Shazam Casino and Las Atlantis targeted with cease-and-desist orders
  • Tournament expected to generate $2.9-3.1 billion in nationwide legal wagers
  • Duke commands 40.5% of championship betting handle at major sportsbooks
  • Licensed operators must provide deposit limits and self-exclusion tools

April 2, 2025 – The Michigan Gaming Control Board (MGCB) has issued a comprehensive public advisory ahead of the highly anticipated NCAA Men’s Basketball Championship Game scheduled for April 7, 2025. The regulatory body is calling for Michigan residents to exercise heightened vigilance and responsible gambling habits as March Madness reaches its climactic conclusion. This advisory comes at a pivotal moment as betting projections for the 2025 tournament are estimated between $2.9–3.1 billion in legal wagers nationwide, positioning this year’s tournament as one of the most significant betting events on the American sports calendar.

Michigan’s Regulatory Framework

As one of 38 states with legalized sports betting, Michigan represents a mature market with robust regulatory frameworks designed to protect consumers. The state first launched online sports betting in January 2021, and the market has since grown substantially, with March Madness consistently ranking as one of the highest-volume betting periods of the year.

“The NCAA Tournament creates unparalleled excitement for sports fans and bettors alike,” said Henry Williams, MGCB Executive Director, during a virtual press conference announcing the advisory. “Our primary concern is ensuring that Michigan residents who choose to place wagers do so safely, legally, and responsibly.”

The MGCB emphasized that only operators partnered with Michigan’s three commercial casinos—MGM Grand Detroit, MotorCity Casino, and Hollywood Casino at Greektown—or the state’s twelve federally recognized tribal casinos are legally authorized to offer online sports betting services to residents. Currently, fifteen licensed operators provide mobile sports betting in Michigan, including major brands such as FanDuel, DraftKings, BetMGM, and Caesars Sportsbook.

Crackdown on Illegal Offshore Operators

A significant portion of the advisory focused on the dangers posed by unlicensed offshore gambling websites.

The MGCB recently issued cease-and-desist orders to several illegal operators, including Shazam Casino and Las Atlantis Casino, which have been actively targeting Michigan residents despite lacking proper licensing.

“These illegal platforms operate without any regulatory oversight, putting consumers at serious risk,” Williams warned. “We’ve documented numerous cases where these sites have refused to honor withdrawals, implemented predatory wagering requirements, and even disappeared entirely with customer funds.”

The MGCB has intensified its enforcement actions against illegal gambling operations in recent months. In March 2025 alone, the regulatory body identified and took action against eleven unlicensed gambling websites, working in coordination with internet service providers and payment processors to block access and disrupt their operations within state borders.

Deputy Director of Enforcement, Elizabeth Crosby, outlined the specific risks associated with offshore sites: “Beyond the financial dangers, these platforms also expose users to identity theft and data security risks. They typically lack standard encryption protocols and may sell personal information to third parties without consent.”

Consumer Protection Measures

Licensed operators in Michigan are required by law to implement comprehensive responsible gambling tools.

These include mandatory deposit limits, cool-down periods, self-exclusion options, and prominent placement of problem gambling resources. The MGCB’s advisory highlighted these features as essential safeguards absent on illegal platforms.

Dan Trolaro, a nationally recognized responsible gambling advocate who partners with Michigan’s Problem Gambling Helpline, offered practical advice for casual bettors drawn to March Madness: “The tournament naturally attracts many first-time or occasional gamblers.

fWe encourage everyone to set a strict entertainment budget before placing any bets and to view gambling as entertainment, not as an investment strategy or income source.”

Trolaro emphasized the importance of recognizing warning signs of problematic gambling behavior, such as betting more than planned, chasing losses, or experiencing mood changes related to gambling outcomes. “If you notice these patterns in yourself or someone you care about, it’s important to reach out for support through Michigan’s confidential helpline services.”

Market Analysis and Betting Trends

The advisory comes amid fascinating dynamics in the March Madness betting market.

According to data from H2 Gambling Capital, approximately 169 million bets are expected to be placed on the 2025 tournament, representing a modest 1.5% decrease from 2024 figures. Analysts attribute this slight decline to market saturation in states where sports betting has been legal for several years and the limited number of new state launches in the past year.

Despite this small reduction in overall betting volume, the hold rate—the percentage of wagers retained by sportsbooks—is projected to increase to 7.8%, up from 7.5% in 2024. This improved profitability for operators is largely driven by the tournament’s bracket results, which have featured fewer significant upsets in early rounds compared to previous years.

“When favorites advance, it generally benefits the bookmakers,” explained Jennifer Martinez, senior analyst at Michigan Gaming Analytics. “While casual bettors often gravitate toward underdogs for their potential payouts, the more predictable outcomes we’ve seen this year have helped sportsbooks maintain healthier margins.”

At BetMGM, one of Michigan’s leading licensed operators, Duke has emerged as the overwhelming betting favorite, commanding 40.5% of the total handle for championship futures. The sportsbook reported receiving a record $500,000 wager on the Blue Devils to win the tournament, highlighting the exceptional interest in this year’s Final Four.

“The combination of Duke’s storied program and the presence of freshman phenom Cooper Flagg has driven unprecedented betting interest,” noted Adam Greenblatt, CEO of BetMGM. “While large wagers aren’t uncommon for championship events, the volume of action we’re seeing on Duke specifically is remarkable even by March Madness standards.”

Resources and Support Systems

The MGCB advisory concluded with information about available resources for Michigan residents who may be experiencing gambling-related problems. The Michigan Problem Gambling Helpline (1-800-270-7117) provides confidential support 24/7, offering counseling referrals and information about self-exclusion programs.

Additionally, the MGCB maintains a dedicated responsible gaming section on its website (michigan.gov/mgcb) with educational materials, self-assessment tools, and links to specialized treatment providers throughout the state.

“We want everyone to enjoy the excitement of March Madness safely,” Williams concluded. “By sticking to licensed platforms, utilizing responsible gambling tools, and being mindful of your limits, Michigan residents can ensure that their betting experience remains entertaining and doesn’t lead to harmful outcomes.”

As the tournament culminates with the Final Four this weekend and the championship game on Monday night, Michigan authorities will continue monitoring betting activity and responding to reports of illegal gambling operations targeting state residents.

Sources

Crown Perth Confirms Partnerships with WA AFL Teams

Perth, March 28, 2025 – Crown Perth has announced the continuation of its long-standing partnerships with Western Australia’s two premier AFL teams, the West Coast Eagles and Fremantle Dockers. The renewed agreements strengthen Crown’s integration with WA’s sporting culture while supporting state tourism and community engagement initiatives.

The partnerships, which were confirmed during a joint press conference at Crown Perth’s riverside complex, will encompass fan experience enhancements, community outreach programs, and strategic tourism promotion aimed at elevating Perth’s status as a sports entertainment destination.

Key Takeaways:

  • Crown Perth has renewed partnerships with both West Coast Eagles and Fremantle Dockers AFL teams
  • The dual partnerships focus on enhancing fan experiences, community engagement, and tourism growth
  • Crown Perth’s strategic location near Optus Stadium creates natural synergies for pre-game and post-match activities
  • The West Coast Eagles partnership dates back to 1987, making it one of the longest-running corporate partnerships in Australian sport
  • Community initiatives under the partnerships raised over $1.2 million for local causes in 2024
  • New fan experience enhancements include exclusive event spaces at Optus Stadium and integrated mobile app features
  • The partnerships support Western Australia’s tourism strategy by attracting interstate visitors through sports tourism packages

Strategic Partnership Extension

Crown Perth’s decision to maintain its support for both WA-based AFL teams comes as part of the entertainment giant’s broader strategy to deepen its community connections following a period of regulatory scrutiny and organizational restructuring.

Brian Pereira, Interim CEO of Crown Perth, emphasized the cultural significance of these partnerships during the announcement.

“Supporting both teams reflects Crown’s focus on being part of the community,” Pereira said. “There’s nothing more West Australian than the Fremantle Dockers and the West Coast Eagles. These partnerships represent our commitment to the state’s sporting heritage and our shared future.”

The dual partnerships are somewhat unusual in professional sports, where exclusivity is often prioritized. However, Crown Perth’s approach acknowledges the deep tribal loyalties that divide Perth’s football fans while positioning the entertainment complex as a neutral venue that welcomes supporters from both sides of the rivalry.

Industry analysts note that this inclusive approach allows Crown to maximize its market reach across Western Australia’s passionate AFL fan base, estimated at over 700,000 dedicated supporters across both teams.

Historical Context and Evolution

Crown Perth’s relationship with the West Coast Eagles dates back to the team’s inception in 1987, making it one of the longest-running corporate partnerships in Australian sport. The relationship with Fremantle began after the Dockers joined the AFL in 1995, though it has evolved significantly over the years.

These partnerships have survived multiple ownership changes at Crown, including the recent acquisition by Blackstone Group in 2022, indicating their strategic value to the operation’s Western Australian business model.

“These are not just marketing arrangements,” explained sports partnership consultant Rebecca Johnson. “They’ve become integral to how Crown positions itself within the WA community. The longevity speaks to the mutual benefits that have been consistently delivered to all parties.”

The renewed partnerships build upon decades of co-branded initiatives, including match-day activations, special events for club members, and hospitality packages that integrate Crown’s facilities with the AFL experience.

Executive Perspectives

The enthusiasm for the continued relationship was evident from representatives of all organizations involved.

Simon Garlick, CEO of the Fremantle Dockers, highlighted the experiential aspects of the partnership: “This collaboration enhances experiences for our supporters and aligns with our goal to create unforgettable moments on and off the field. Crown’s facilities provide a gathering place for our community, extending the match-day experience before and after games.”

Don Pyke, who transitioned from coaching to executive leadership as CEO of the West Coast Eagles, emphasized the emotional connection fostered through the partnership: “Our relationship with Crown strengthens our connection with members and fans, fostering lifelong memories. Together, we can deliver experiences that strengthen the bond between our supporters and the club.”

These executive endorsements reflect the evolution of sports partnerships from simple sponsorship arrangements to integrated business relationships with shared objectives around fan engagement and community building.

Strategic Location and Operational Synergies

Crown Perth’s proximity to Optus Stadium, Perth’s 60,000-seat sporting showpiece opened in 2018, creates natural operational synergies that benefit all parties.

Located just across the Swan River from the stadium, Crown Perth has positioned itself as the premier pre-game and post-match destination for AFL fans. The entertainment complex offers more than 15 restaurants and bars, hotel accommodations, and entertainment options that complement the sporting experience.

This geographical advantage has been strategically leveraged through game-day shuttle services, special event packages, and coordinated marketing efforts that present Crown Perth and Optus Stadium as complementary components of a complete sports entertainment experience.

“The relationship between venue and nearby hospitality options is crucial in modern sports business,” said Michael Thompson, sports tourism consultant. “What Crown and these AFL clubs have created is a seamless integration that maximizes visitor spending and extends the duration of the sporting event from a three-hour game to a full-day or even weekend experience.”

This integration is particularly valuable for interstate visitors, who contributed an estimated $115 million to Western Australia’s economy through sports tourism in 2024, according to Tourism WA data.

Community and Tourism Impact

Beyond the commercial aspects, the partnerships incorporate significant community programming and tourism promotion elements.

Crown Perth hosts numerous community fundraisers for both clubs’ charitable foundations, which support youth development, indigenous programs, and health initiatives across Western Australia. These events raised over $1.2 million for community causes in 2024 alone.

From a tourism perspective, the partnerships facilitate targeted interstate marketing campaigns that bundle AFL matches with accommodation and entertainment packages at Crown. These initiatives have proven particularly effective in attracting visitors from Melbourne, Adelaide, and Sydney during the AFL season.

“Sport is a powerful tourism driver,” noted Emma Wilson, Tourism Council WA spokesperson. “These partnerships help convert casual sports fans into committed visitors who spend significantly on accommodation, dining, and entertainment while in Perth. The cross-promotional opportunities between Crown and the AFL clubs amplify Western Australia’s appeal as a destination.”

This tourism focus has become increasingly important for Western Australia’s economic diversification strategy, particularly as the state looks to reduce its traditional reliance on the resources sector by developing its tourism and entertainment industries.

Fan Experience Enhancements

For rank-and-file supporters of both clubs, the partnership renewal promises several enhancements to the fan experience in the coming seasons.

New initiatives announced alongside the partnership renewal include exclusive Crown-hosted event spaces at Optus Stadium, premium membership tiers that incorporate Crown benefits, and specialized packages for traveling supporter groups.

Technology integration will also feature prominently, with both clubs incorporating Crown facilities into their respective mobile applications to facilitate seamless experiences for fans moving between the stadium and Crown’s entertainment precinct.

“Contemporary sports partnerships are increasingly focused on enhancing the holistic fan journey,” explained sports marketing professor David Williams. “What’s interesting about these partnerships is how they extend the club’s ability to serve fans beyond the traditional boundaries of the stadium and match day.”

This fan experience focus represents a significant evolution from earlier iterations of the partnerships, which were more heavily centered around traditional branding and corporate hospitality opportunities.

Looking Ahead

While specific financial terms of the renewed partnerships remain confidential, industry sources suggest they represent multi-million dollar commitments extending at least through the 2028 AFL season.

The long-term nature of these arrangements provides stability for all organizations involved while allowing for the development of more integrated programs and initiatives over time.

“These partnerships are not static arrangements but evolving platforms for collaboration,” Pereira noted. “As Western Australia’s sporting landscape continues to develop, we look forward to growing alongside these iconic clubs and finding new ways to serve their passionate supporter bases.”

With AFL attendance in Western Australia rebounding strongly post-pandemic and Optus Stadium continuing to attract major sporting events to Perth, the strategic value of these partnerships appears well-positioned for future growth.

For Crown Perth, maintaining these high-profile sporting connections also reinforces its commitment to Western Australia at a time when the organization continues to implement reforms following regulatory scrutiny in recent years.

“Sports partnerships provide more than just marketing value; they deliver a form of social license,” observed corporate reputation specialist Jennifer Richards. “By maintaining these deep connections to Western Australia’s sporting culture, Crown Perth strengthens its position as a legitimate community stakeholder invested in the state’s future.”

As the 2025 AFL season progresses, these renewed partnerships will be visible through integrated marketing campaigns, enhanced stadium experiences, and special events designed to celebrate Western Australia’s passionate football culture while showcasing Crown Perth’s entertainment offerings.

Sources

  1. Gambling Insider: Crown Perth Partnerships 
  2. GGB News: Crown Perth Extends AFL Support 
  3. Sponsorship News: Crown Perth Renewals 
  4. Mumbrella: Crown’s WA AFL Partnerships

DraftKings Posts First Full-Year Profit Amid NFL Losses

DraftKings Inc. (Nasdaq: DKNG) has achieved a significant milestone by reporting its first full-year profit since going public in 2020, despite facing substantial headwinds from unfavorable NFL betting outcomes.

The sports betting and online gambling giant posted a $181.3 million profit for 2024, marking a dramatic turnaround from its $151 million loss in 2023 and demonstrating the company’s path to sustainable profitability in the highly competitive U.S. gambling market.

Key Takeaways:

  • DraftKings reported its first full-year profit of $181.3 million in 2024, reversing a $151 million loss in 2023
  • Q4 revenue reached $1.4 billion, a 13% increase year-over-year despite “customer-friendly” NFL outcomes
  • Company faced approximately $438 million in gross gaming revenue losses due to NFL betting results
  • Super Bowl LIX generated a record $436 million in wagers
  • 2025 revenue guidance set between $6.2 billion and $6.6 billion, representing 31% year-over-year growth
  • Average Revenue Per User (ARPU) declined by 16% in Q4 due to NFL betting outcomes

Financial Performance: Breaking New Ground

The achievement of full-year profitability represents a watershed moment for DraftKings, which has prioritized market expansion and customer acquisition since its 2020 public debut via SPAC merger. Despite investing heavily in marketing and entering new jurisdictions, the company has successfully transitioned from growth-at-all-costs to sustainable operations.

“This milestone validates our long-term strategy and the investments we’ve made in building a robust platform that can weather short-term volatility,” said Jason Robins, CEO and co-founder of DraftKings, during the company’s earnings call. “While we faced unprecedented challenges with NFL outcomes this season, our diversified product portfolio and operational efficiencies helped us maintain strong overall financial performance.”

The company’s Q4 2024 revenue reached $1.4 billion, representing a 13% increase year-over-year despite challenges. For the full year, DraftKings reported revenue of $4.7 billion, up 32% from 2023.

NFL Challenges: When the House Doesn’t Win

The 2024 NFL season proved exceptionally difficult for sportsbooks across the industry, with DraftKings notably affected by what the company described as a “customer-friendly” streak of game outcomes. In Q4 alone, approximately 77% of favorites won their games, leading to significant payouts to bettors.

“We experienced one of the most unfavorable stretches of NFL outcomes in recent memory,” explained Jason Park, CFO of DraftKings. “When favorites win consistently, especially in high-profile games with substantial betting volume, our hold percentage naturally decreases.”

The company reported that NFL betting results negatively impacted gross gaming revenue by approximately $438 million, with specific games causing outsized effects. Among the most damaging for the sportsbook was the Baltimore Ravens’ narrow 35-34 victory over the Cincinnati Bengals, where the Ravens were heavily favored and attracted significant betting volume.

Despite these challenges, the Super Bowl provided a bright spot, generating a record $436 million in wagers for DraftKings. The Kansas City Chiefs’ victory over the San Francisco 49ers in Super Bowl LIX helped the company recoup some of its earlier losses, though industry analysts note that the game’s outcome still favored bettors overall.

User Metrics and Engagement

DraftKings reported 3.6 million monthly unique payers in Q3 2024, representing a 55% increase from the previous year. This growth was partially attributed to the company’s acquisition of Jackpocket, a digital lottery app that has expanded DraftKings’ user base and product diversification.

However, Average Revenue Per User (ARPU) declined by 16% in Q4, primarily due to the unfavorable NFL outcomes. This metric highlights the volatility inherent in sports betting operations, where short-term results can significantly impact financial performance even as user numbers grow.

“While ARPU faced pressure this quarter, we’re encouraged by the continued growth in our user base and high levels of engagement across our platform,” Robins noted. “Our focus remains on providing compelling content and experiences that retain users over the long term, rather than maximizing short-term revenue per customer.”

Strategic Initiatives and Market Expansion

DraftKings’ transition to profitability comes amid continued strategic investments and market expansion. The company now operates in 28 states plus Ontario, Canada, representing access to approximately 48% of the U.S. adult population.

The company plans to enter Missouri following the state’s legalization of sports betting in November 2024, with operations expected to begin in mid-2025. Additionally, DraftKings continues to monitor potential opportunities in states considering sports betting legislation, including Georgia and North Carolina.

The acquisition of Jackpocket, completed in Q2 2024, has already contributed meaningfully to user growth and revenue diversification. The digital lottery platform allows DraftKings to engage users in states where sports betting remains illegal, building brand awareness and customer relationships ahead of potential regulatory changes.

“Jackpocket has performed above our initial expectations,” Robins said. “The integration provides cross-selling opportunities while allowing us to establish a presence in markets where we previously had limited or no operations.”

Forward Guidance and Growth Outlook

Looking ahead to 2025, DraftKings has provided revenue guidance between $6.2 billion and $6.6 billion, representing approximately 31% year-over-year growth at the midpoint. The company also expects Adjusted EBITDA to reach between $900 million and $1 billion, reflecting continued margin improvement.

These projections assume normalized sports outcomes and incorporate expected new market entries, including Missouri. The guidance does not include potential upside from states that may legalize sports betting or iGaming during 2025.

“We’re confident in our ability to continue growing while improving profitability,” Park stated. “Our technology investments have created significant operational leverage, allowing us to scale efficiently as we enter new markets.”

Industry analysts have generally responded positively to DraftKings’ guidance, though some express caution about ongoing competition in the U.S. sports betting market. Morgan Stanley gaming analyst Thomas Allen noted, “While DraftKings has established itself as a market leader, the competitive landscape remains intense, with FanDuel, BetMGM, and Caesars all investing heavily in customer acquisition and retention.”

Industry Context and Competitive Landscape

DraftKings’ achievement of profitability comes as the broader U.S. sports betting industry approaches a potential inflection point. Since the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) in 2018, operators have prioritized market share over profitability, leading to substantial losses across the sector.

Now, as the market matures, investors increasingly expect companies to demonstrate viable paths to positive earnings. DraftKings’ results suggest the industry may be entering a new phase characterized by sustainable operations rather than purely expansionary growth.

“The sports betting industry is following a classic adoption curve,” explained David Schwartz, a gambling industry analyst at UNLV. “After the initial land grab phase, operators are now focused on optimizing their operations and improving margins. DraftKings’ profitability milestone may accelerate this trend across the industry.”

Competition remains fierce, with FanDuel (owned by Flutter Entertainment) maintaining the largest market share in most jurisdictions, followed by DraftKings and BetMGM. Meanwhile, traditional casino operators like Caesars and Penn Entertainment continue to leverage their retail presences and customer databases to capture online market share.

Technological Investments and Product Innovation

Part of DraftKings’ success in achieving profitability stems from technological investments that have improved operational efficiency. The company has increasingly focused on automating customer service functions, optimizing marketing spend through machine learning algorithms, and enhancing its risk management systems.

“Our technology investments are paying dividends in terms of both customer experience and operational efficiency,” Robins explained. “We’ve significantly reduced customer acquisition costs while improving retention, which directly impacts our bottom line.”

Product innovation remains central to DraftKings’ strategy, with the company continuously expanding its betting markets and engaging features. The platform now offers same-game parlays, live betting options, and integrated media content, all designed to increase user engagement and session length.

The company has also enhanced its iGaming offerings, introducing exclusive casino games and live dealer options in states where online casino gaming is legal. These products typically offer higher margins than sports betting and provide revenue stability during off-seasons or periods of unfavorable sports outcomes.

Conclusion: Balancing Growth and Profitability

DraftKings’ achievement of full-year profitability represents a significant milestone not just for the company but potentially for the broader U.S. online gambling industry. By demonstrating that growth can coexist with financial sustainability, DraftKings may help shift market expectations and investor sentiment toward the sector.

As the company enters 2025, it faces the challenge of balancing continued expansion with improving profitability. The inherent volatility of sports betting outcomes – as evidenced by the NFL-related losses in 2024 – underscores the importance of diversification and efficient operations.

With its established market position, growing user base, and increasingly diversified product portfolio, DraftKings appears well-positioned to navigate these challenges. However, the company will need to continue innovating and adapting to maintain its competitive edge in the rapidly evolving U.S. gambling landscape.

“We’ve always believed that building a sustainable business required balancing aggressive growth with a clear path to profitability,” Robins concluded. “While we’ll continue investing in new markets and products, this milestone demonstrates our commitment to delivering long-term value for our shareholders.”

Meta Title: DraftKings Reports First Full-Year Profit Despite $438M NFL Betting Losses

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Event Contracts Under Fire: CFTC Questions If New Trading Products Are Just “Backdoor Gambling”

Event contracts, which allow traders to bet on specific outcomes in areas such as sports, politics, and entertainment, have surged in popularity but now face intense regulatory scrutiny in the U.S. The Commodity Futures Trading Commission (CFTC) is leading the charge, questioning whether these contracts constitute legitimate financial instruments or are simply a “backdoor to gambling.”

Key Takeaways:

  • The CFTC has initiated a 90-day review of Crypto.com’s sports contracts, questioning their legitimacy
  • Robinhood was forced to suspend Super Bowl event contracts just one day after launch
  • A legal battle continues over political event contracts, with Kalshi winning a temporary victory in court
  • Industry platforms argue these are legitimate derivatives while critics call them gambling in disguise
  • Regulatory decisions in 2025 will likely determine if event contracts become mainstream or remain restricted

CFTC Intensifies Scrutiny of Sports and Election Betting

The Commodity Futures Trading Commission kicked off 2025 with aggressive regulatory action, initiating a 90-day review of Crypto.com’s sports contracts in January. The review focuses on whether these products qualify as “gaming” under the Commodity Exchange Act (CEA) – a classification that would make them illegal on regulated exchanges.

Despite the CFTC’s request to suspend trading during the review period, Crypto.com has refused, maintaining that its contracts are legally compliant derivatives. The exchange argues that these products serve legitimate market purposes by providing price discovery and hedging opportunities.

Kalshi, another platform offering similar contracts, is also under CFTC scrutiny, particularly for its Super Bowl-related offerings. The company has been battling regulators since 2023 over the legality of its event contracts.

“These products raise fundamental questions about the boundaries between regulated derivatives and illegal gaming,” said CFTC Commissioner Christy Goldsmith Romero in a February statement. “We need to ensure these platforms aren’t simply creating a federally-sanctioned gambling market.”

Robinhood’s Super Bowl Contracts: Here Today, Gone Tomorrow

In what industry observers describe as a cautionary tale, Robinhood launched Super Bowl event contracts in February 2025 but was forced to suspend them within just 24 hours after CFTC intervention.

The popular trading platform had promoted the contracts as an exciting new way for customers to engage with the big game, allowing users to bet on outcomes such as which team would score first or whether the coin toss would be heads or tails.

“We’re disappointed to announce the temporary suspension of our Super Bowl contracts while we work with regulators,” Robinhood stated in a customer notification. “We believe these products provide valuable market-based pricing of real-world probabilities and meet all regulatory requirements.”

The CFTC expressed concerns that Robinhood’s contracts blurred the line between financial markets and gambling, potentially violating the CEA’s prohibition on “gaming” contracts. This rapid intervention signals the regulator’s determination to assert control over this emerging market.

The Political Betting Battleground

Perhaps the most contentious area involves political event contracts, which allow betting on election outcomes. Kalshi has been at the forefront of this battle, fighting the CFTC’s attempt to ban its political contracts.

In October 2024, Kalshi secured a significant legal victory when the D.C. Circuit Court of Appeals allowed the company to resume trading these contracts, rejecting the CFTC’s argument that they involved “gaming” or unlawful activity.

“The court recognized that our political event contracts serve valuable economic purposes by providing transparent, market-based pricing of election probabilities,” said Tarek Mansour, CEO of Kalshi. “These products help businesses hedge political risk and provide more accurate forecasts than traditional polling.”

However, the CFTC has appealed this decision, with the case still pending as of March 2025. The outcome could set a crucial precedent for the future of event contracts in the United States.

Industry Defense: More Than Just Betting

Platforms offering event contracts have mounted a vigorous defense of their products, arguing that they represent legitimate financial instruments rather than disguised gambling.

“Our contracts are properly regulated derivatives that serve genuine economic purposes,” said Kris Marszalek, CEO of Crypto.com, in a statement responding to the CFTC review. “They provide price discovery, hedging opportunities, and access to markets that have traditionally been dominated by insiders and professional forecasters.”

Supporters point to several factors distinguishing these products from traditional gambling:

  1. Market-based pricing: Unlike fixed-odds betting, prices fluctuate based on market activity, providing valuable real-time probability assessments.
  2. Regulatory oversight: These contracts trade on platforms registered with and regulated by the CFTC, subject to federal market surveillance and customer protection rules.
  3. Hedging applications: Businesses can use these markets to hedge against event-related risks, such as companies sponsoring sporting events or those affected by election outcomes.
  4. Democratization of finance: These products give retail investors access to markets previously dominated by sophisticated institutional players.

“We’re seeing growing demand from retail traders who want exposure to real-world events through regulated, transparent markets,” explained Thomas Peterffy, Chairman of Interactive Brokers, which has expressed interest in offering event contracts. “This represents the next wave in the democratization of financial markets.”

Critics Warn of “Backdoor Gambling”

Despite industry arguments, critics maintain that event contracts fundamentally constitute gambling and pose significant risks to market integrity and consumer protection.

Former CFTC Chair Rostin Behnam has been among the most vocal opponents, warning that these contracts blur crucial lines between financial trading and gambling. “When everyday Americans can bet on whether a football team will win or lose through a federally regulated exchange, we risk undermining public trust in both our markets and our regulatory framework,” Behnam stated before leaving office.

Better Markets, a financial reform advocacy group, has labeled these contracts a “backdoor to gambling” and called for immediate suspension of all sports event contracts until the CFTC completes its evaluation.

“These products lack legitimate economic purpose and strain the CFTC’s resources at a time when the agency should be focused on systemic risks in the derivatives markets,” said Dennis Kelleher, President of Better Markets. “They represent a concerning attempt to federalize sports betting under the guise of derivatives trading.”

Critics also highlight several specific concerns:

  1. Market manipulation risks: Participants directly involved in events (athletes, coaches, officials) could potentially trade with inside information or even influence outcomes.
  2. Regulatory arbitrage: Platforms may be exploiting gaps between federal derivatives regulation and state gambling laws to offer what amounts to sports betting without proper gambling licenses.
  3. Consumer protection issues: Retail traders may not fully understand the risks of these products or how they differ from traditional investments.
  4. Mission creep: The CFTC’s resources could be diverted from monitoring systemically important markets to regulating what are effectively entertainment products.

The Legal Battleground

The regulatory debate centers on the CFTC’s authority under Section 5c(c)(5)(C) of the Commodity Exchange Act and CFTC Regulation 40.11, which allow the agency to prohibit contracts involving “gaming” or other activities deemed contrary to the public interest.

The CFTC has historically treated sports betting as off-limits for regulated exchanges. However, platforms like Kalshi and Crypto.com are testing these boundaries by self-certifying their contracts as compliant with federal regulations.

The D.C. Circuit’s October 2024 decision in KalshiEx v. CFTC marked a significant victory for event contract platforms. The court ruled that political event contracts did not “involve” gaming or unlawful activity, challenging the CFTC’s expansive interpretation of its authority.

Judge Patricia Millett wrote in the majority opinion: “Nothing in the text of the CEA suggests that Congress intended to prohibit all contracts that might resemble gambling to some observers. The Commission’s interpretation would give it virtually unlimited authority to ban contracts based on subjective determinations of what constitutes ‘gaming.'”

This ruling has emboldened other platforms to enter the market, despite ongoing regulatory uncertainty. Legal experts suggest the ultimate resolution may require congressional intervention.

“The CFTC has attempted to establish clearer criteria for event contracts through rulemaking but has been unable to finalize a rule,” explained Katherine Cooper, a financial regulatory attorney. “Congress may need to step in and set explicit legal boundaries if the courts continue to rule against the CFTC.”

Market Outlook: Growth Amid Uncertainty

Despite regulatory headwinds, the global event contracts market is projected to grow significantly, driven by increasing consumer demand and technological advancements.

“We’re seeing tremendous interest from retail traders who want to express their views on real-world events through regulated markets,” said Adam White, President of Bakkt, a digital asset marketplace exploring event contracts. “These products bridge the gap between traditional financial markets and the events people care about in their daily lives.”

Industry analysts predict that a potential wave of deregulation under the Trump administration could further boost this sector, though regulatory uncertainty remains the biggest obstacle to widespread adoption.

“The market potential is enormous, but platforms need regulatory clarity before making significant investments,” explained David Schwartz, fintech analyst at Morgan Stanley. “If the CFTC provides a clear framework for compliant event contracts, we could see rapid market expansion, particularly in sports and entertainment verticals.”

Conclusion: The Future of Event Contracts Hangs in Balance

Event contracts stand at a crucial regulatory crossroads in 2025.

While platforms like Kalshi and Crypto.com push for broader acceptance of these products as legitimate financial instruments, the CFTC and other stakeholders remain wary of their potential risks and similarity to traditional gambling.

The outcome of ongoing legal battles and regulatory reviews will likely determine whether event contracts become mainstream financial products or remain restricted under traditional gambling frameworks. This decision will have profound implications not just for the platforms offering these contracts, but for the broader boundaries between financial markets and gambling in the digital age.

As Commodity Futures Law Reporter senior analyst James Miller noted: “What we’re witnessing is a fundamental debate about the definition of derivatives themselves. Are markets that allow betting on sports scores or election outcomes serving genuine economic purposes, or are they simply gambling with a veneer of financial sophistication? The answer will shape financial regulation for decades to come.”

Sources:

  1. Commodity Futures Trading Commission (CFTC). “Statement on Review of Sports Event Contracts.” January 2025.
  2. U.S. Court of Appeals for the D.C. Circuit. “KalshiEx LLC v. Commodity Futures Trading Commission.” October 2024.
  3. Better Markets. “Report on Event Contracts: Backdoor Gambling in Financial Markets.” February 2025.
  4. Wall Street Journal. “Robinhood Suspends Super Bowl Contracts After Regulatory Intervention.” February 2025.

The Impact of Promotional Tax Deductions on Colorado’s Sportsbooks

Colorado’s sports betting market has experienced significant shifts since the state legalized wagering in May 2020.

One of the most debated policy changes is the gradual elimination of promotional tax deductions for sportsbooks. This move, designed to create a more stable and equitable revenue environment, has profound implications for operators, state coffers, and the overall market dynamics.

Key Takeaways:

  • Initial Advantage: When sports betting launched in Colorado in May 2020, sportsbooks were allowed to deduct promotional costs (e.g., free bets, deposit matches), reducing their taxable revenue – even to negative figures.
  • Phased Out Deductions: Starting in 2023 and set to disappear by 2026, deductions are being progressively limited (2.5% in 2023, 2.25% in 2024, 2% in 2025, then zero).
  • Revenue Growth: Despite a slight drop in the betting handle, state tax revenue rose from $12.4 million in FY 2021-22 to $24.2 million in FY 2022-23, with further growth projected.
  • Operator Concerns: Reduced promotional spend has prompted some operators to scale back marketing efforts, potentially affecting market growth.
  • Broader Implications: Comparisons with states like Virginia, Pennsylvania, New York, and Michigan highlight differing regulatory approaches, aiming for long-term market stability.

A Tax Policy That Changed the Game

Here’s how Colorado developed their betting taxes to the next level.

Initial Tax Structure and Its Incentives

When Colorado first opened its doors to sports betting, sportsbooks enjoyed a key advantage: the ability to deduct promotional expenses from their taxable revenue.

These deductions covered costs such as free bets, deposit matches, and other marketing incentives. For many operators, this policy lowered their effective tax burden to the point where some even reported negative taxable revenue.

In the fiscal year 2021-22, Colorado collected approximately $12.4 million in sports betting taxes on around $4.8 billion in wagers. This setup allowed sportsbooks to invest heavily in promotions, spurring market growth and increasing player engagement.

The Phase-Out Plan: A Shift Toward Stability

However, the landscape began to change in 2023. Recognizing the potential for market distortions and long-term instability, state regulators initiated a phased reduction of promotional deductions:

  • 2023: Deductions capped at 2.5% of the handle.
  • 2024: Further reduced to 2.25% of the handle.
  • 2025: Lowered to 2% of the handle.
  • 2026 and beyond: Eliminated altogether.

Colorado aims to level the playing field and boost state tax revenue by stripping away these deductions. Early indications from the fiscal year 2022-23, which saw tax revenue increase to $24.2 million even as overall wagering dipped slightly, suggest that the policy change already has a measurable impact.

Economic Impacts on Operators and the State

The Revenue Equation

For the state, the removal of promotional deductions means a steadier stream of revenue. Projections indicate that tax collections could reach:

  • FY 2023-24: Around $24 million.
  • FY 2024-25: Up to $27 million.

These gains come at a time when the sports betting handle is expected to stabilize or grow modestly, ensuring that Colorado’s coffers continue to benefit from a robust market.

Operator Responses and Concerns

Not all operators are cheering the news. Some, like DraftKings, have already reported a reduction in their marketing spend in Colorado. With fewer deductions available, the cost of running aggressive promotional campaigns has risen. This could lead to:

  • Market Contraction: Operators may scale back on promotions, which in turn might dampen player acquisition and retention efforts.
  • Competitive Pressures: Smaller operators, who previously relied on high-risk marketing tactics, might find it harder to compete against larger firms with deeper pockets.

Industry analysts point out that while the phase-out might curb some of the short-term volatility, it could also stifle growth if promotional incentives dwindle too rapidly.

Regulatory Rationale Versus Industry Fears

Proponents of the policy change, including many state regulators, argue that eliminating promotional deductions will ultimately lead to a healthier and more competitive market. They believe that a stable tax environment benefits all stakeholders by:

  • Encouraging Responsible Growth: Without the lure of heavy promotions, operators may focus on sustainable business models.
  • Ensuring Fair Competition: Similar restrictions in states like Virginia and Pennsylvania have shown that limiting deductions can foster long-term profitability.

Conversely, the Colorado Gaming Association has voiced concerns that these measures might hinder market expansion. The fear is that reducing promotional spending could make the market less attractive to new entrants and slow innovation.

What Lies Ahead

The policy shift in Colorado is not merely a tax adjustment – it’s a fundamental realignment of market incentives. As operators adapt to higher effective tax burdens, they may need to innovate in other areas to attract and retain customers.

The future might see:

  • New Marketing Strategies: Operators may use non-monetary incentives, enhanced customer service, and loyalty programs.
  • Technological Innovations: Using platform improvements and user experience enhancements could become the new battleground for market share.

The move is expected to lead to a more predictable revenue stream for the state, even if it means a slower pace of market expansion in the short term. This could contribute to a more mature and sustainable sports betting ecosystem in the long run.

Sources

Top 25 Sports Betting Events of 2025: The Punter’s Guide

Sports betting in 2025 is shaping up to be one wild ride.

With a jam-packed calendar of events across the globe, bettors have plenty of action to choose from. Whether you’re tracking buzzer-beaters in March Madness or placing a wager on the outcome of the PDC World Darts Championship in December, this year’s lineup is set to deliver non-stop excitement.

Here’s our rundown of the top 25 sports betting events scheduled from March to December 2025.

March–April Sports Events

Kick off 2025 with thrilling events like NCAA March Madness, the Masters Tournament, and the Grand National, setting the stage for an adrenaline-packed betting season.

1. NCAA March Madness (March 18 – April 7)

Basketball fans, this is your playground. The madness is back with nail-biting upsets, bracket busts, and player prop bets that keep you guessing until the final buzzer.

2. Masters Tournament (April 7–13)

At Augusta, golf becomes a battleground for betting with legends like Rory McIlroy and Jon Rahm. Expect wagers on top contenders and long-shot bets that add a twist to every swing.

3. Grand National (April 5)

This iconic horse race at Aintree in the UK never disappoints. Punters love the thrill of long-shot odds and betting on those surprising jockey-horse combos.

May Sports Events

May brings world-class competitions such as the French Open, UEFA Champions League Final, FA Cup Final, Kentucky Derby, and Indy 500, offering diverse betting opportunities.

4. French Open (May 19 – June 8)

In Paris, clay meets class. The French Open is all about predicting which clay-court specialist will break through, making it a hotspot for Grand Slam betting trends.

5. UEFA Champions League Final (May 31)

The Champions League Final in Munich is where European giants clash. With markets on team performance, goal scorers, and even halftime outcomes, this game is a betting bonanza.

6. FA Cup Final (May 17)

Held at Wembley, this classic football showdown always brings drama. Bettors get in on underdog stories and the ever-uncertain penalty shootouts.

7. Kentucky Derby (May 3)

The “Run for the Roses” is more than a horse race—it’s an event steeped in tradition. Expect wild exotic bets as fans wager on Triple Crown contenders and unexpected upsets.

8. Indy 500 (May 26)

In Indianapolis, speed is king. Whether it’s the pole position, fastest laps, or overall race outcome, every moment at the Indy 500 is a chance for some high-octane betting action.

June Sports Events

June features global spectacles including the FIFA Club World Cup, UEFA Euro 2025, Wimbledon, the US Open (Golf), and the 24 Hours of Le Mans, fueling excitement in multiple sports.

9. FIFA Club World Cup (June 15 – July 13)

This global football fiesta in the USA features club rivalries like you’ve never seen. With 32 teams on the field, expect diverse betting options that reflect football’s growing international flavor.

10. UEFA Euro 2025 (June 16 – July 7)

Euro 2025 in Germany is set to be a roller coaster. Group stage twists and knockout stage drama provide a myriad of betting opportunities for football fans across the continent.

11. Wimbledon (June 30 – July 13)

The grass courts of London host Wimbledon, where betting gets as traditional as it is thrilling. Look for wagers on five-set marathons and star performance on the lush lawns.

12. US Open (Golf) (June 12 – 15)

At Oakmont, the challenge is real. Bettors are drawn to the US Open for its mix of course difficulty and championship pedigree, making every swing a potential money-maker.

13. 24 Hours of Le Mans (June 11 – 15)

Endurance racing at Le Mans tests the limits of teams and machines. Wagers here focus on team durability and how hybrid cars stack up against the clock.

July Sports Events

July heats up with marquee events like the Tour de France, NBA Finals, and World Aquatics Championships, promising dynamic betting markets across various disciplines.

14. Tour de France (July 5 – 27)

Cycling’s grand tour brings more than just pedaling—it’s a stage for betting on stage winners, yellow jersey contenders, and tactical team strategies throughout France.

15. NBA Finals (June–July)

The NBA Finals always deliver blockbuster moments. Bettors have a field day with series outcomes, MVP races, and individual player props that capture the season’s climax.

16. World Aquatics Championships (July 11 – August 3)

Held in Singapore, this event dives into betting on individual races and relay events, with a special eye on Olympic qualifiers.

August–September Sports Events

International showdowns in August and September – such as the Rugby World Cup, US Open (Tennis), World Athletics Championships, and Ryder Cup – captivate bettors worldwide.

17. Rugby World Cup (August 22 – September 27)

In England, rugby roars on the global stage. Bettors focus on pool stages, knockout rounds, and team form as nations battle for supremacy in this rough-and-tumble sport.

18. US Open (Tennis) (August 25 – September 6)

New York’s hard courts set the stage for the US Open, where players battle for late-season momentum. Bettors keep a close watch on hard-court specialists in this high-energy tournament.

19. World Athletics Championships (September 13 – 21)

Tokyo hosts track and field’s finest, offering markets on everything from sprint times to world record-breaking performances. It’s a must-watch for betting on Olympic dreams.

20. Ryder Cup (September 25 – 28)

Golf’s Ryder Cup pits Team Europe against Team USA in a battle of national pride. The event’s head-to-head format drives intense betting on both team performance and individual contributions.

October–November Sports Events

Classic contests in October and November, including the MLB World Series, Melbourne Cup, and the Ashes Series, continue to draw passionate betting action.

21. MLB World Series (October)

Baseball fans, this is where the drama unfolds. The World Series delivers postseason matchups and pitching duels that make it one of the most exciting betting events in the USA and Canada.

22. Melbourne Cup (November 4)

In Australia, the Melbourne Cup is a national obsession. Bettors relish the exotic markets and international contenders that make this race a standout event.

23. Ashes Series (November 2025 – January 2026)

This storied cricket rivalry between England and Australia offers deep betting markets. From match outcomes to individual performances, every Test match is a bet on history in the making.

December Sports Events

The year winds down with high-stakes events like the Abu Dhabi Grand Prix and the PDC World Darts Championship, offering a thrilling finale to 2025.

24. Abu Dhabi Grand Prix (December 5–7)

The season finale for Formula 1, held at Yas Marina in the UAE, is a spectacle of speed and strategy. Betting here focuses on driver standings and race outcomes that can redefine a season.

25. PDC World Darts Championship (December 15 – January 3, 2026)

Rounding out the year in London, the PDC World Darts Championship brings precision and pressure into sharp focus. Bettors love the unpredictability of high-checkout finishes and potential upsets in this unique sport.

Betting Trends to Watch in 2025

  • Football Dominance: With events like UEFA Euro 2025 and the FIFA Club World Cup, football remains at the top of betting volumes.
  • Tennis Grand Slams: Wimbledon, US Open, and French Open continue to deliver high-stakes betting opportunities, with a focus on player form and surface performance.
  • Niche Markets: Emerging events like the World Aquatics Championships and Rugby World Cup offer bettors unique angles outside the mainstream sports.
  • Classic Betting Events: Horse racing staples like the Kentucky Derby, Grand National, and Melbourne Cup continue to attract loyal betting communities.

Staying informed about team form, injury updates, and expert analysis is key to making smart bets in these dynamic markets.

Sources

  1. Biggest Sports Events of 2025 – MySportsTourist
  2. 2025 World Sporting Event Calendar – Topend Sports
  3. 2025 Sporting Calendar: Ultimate Guide to Major Sports Events – Sport Social
  4. 2025 Sports Events Calendar – The Punters Page
  5. Major Sporting Events Calendar 2025/2026 – Roadtrips

VR Betting Lounges: The Future of Immersive Wagering (2025 Update)

Virtual reality isn’t just for gaming anymore.

In 2025, VR betting lounges are reshaping the gambling market by merging immersive technology with real-time wagering. Imagine stepping into a hyper-realistic virtual environment where you’re not just watching a game – you’re living it.

Let’s explore the key features, leading platforms, market impact, and future outlook of VR betting lounges, backed by recent trends and industry insights.

Key Features of VR Betting Lounges We Will See in 2025

We’re hyped for the latest announcements. Here’s what is coming in 2025:

Immersive Environments

VR betting lounges offer a level of immersion that traditional online gambling simply can’t match. Here are a few standout features:

  • 360-Degree Stadiums: Platforms such as VR Sportsbook and BetOnVR transport users into fully interactive virtual stadiums. Whether you’re watching a live football match or an intense basketball game, these environments replicate the thrill of being in the crowd with real-time odds overlays. In some cases, venues utilize 12K LED screens to mimic courtside seats for major events like NBA games or UFC bouts, enhancing the realism and excitement.
  • Virtual Casinos: Beyond sports, VR casinos like those offered by SlotsMillion and JeetCity recreate the glitz of Macau nightclubs or the neon allure of Vegas-style lounges. Players can walk around virtual floors, interact with live dealers, and join multiplayer poker tables—all while enjoying a 3D, interactive experience that blurs the line between digital and physical worlds.

Real-Time Interaction

The heart of VR betting lounges lies in their ability to foster live, interactive experiences:

  • Live Betting: Betting in real time has never been more intuitive. Through gestures or voice commands, users can place bets mid-game. For instance, platforms like VR22 enable spectators to wager on the next play during live NFL streams. This immediacy enhances the thrill and brings a social element that traditional betting sites lack.
  • Social Features: VR betting lounges are as much about community as they are about competition. Platforms like JeetCity allow users to engage via voice or text chat, customize avatars, and share experiences in real-time—such as watching a live race together or reacting to a critical play. This social interactivity builds camaraderie among users, making the experience feel more like a communal event than a solitary gamble.

Advanced Technology Integration

Cutting-edge technology lies at the core of VR betting lounges:

  • AR Overlays: Some platforms integrate augmented reality to overlay live statistics, player bios, and betting options during ongoing events. For example, Cosm’s venues enhance the viewing experience with AR overlays that provide real-time data, helping users make informed betting decisions.
  • AI Personalization: Advanced algorithms analyze user behavior to recommend games, adjust odds, and even detect problematic gambling patterns. This personalization not only improves user engagement but also acts as a safeguard against addictive behaviors. By tailoring the experience to individual preferences, platforms create a more engaging and responsible gambling environment.

Leading Platforms and Partnerships

Several industry leaders are already setting the pace for the future of VR betting lounges:

BetMGM Sports Lounge

  • Overview: The BetMGM Sports Lounge combines physical and VR betting experiences at MGM Grand Detroit. With 60 HDTVs, self-service kiosks, and VR headsets, it offers an immersive NFL and NBA viewing experience. Users also earn MGM Rewards points, bridging the gap between online and in-person wagering.
  • Expansion Plans: BetMGM has plans to extend this concept to Las Vegas and New York, aiming to create a seamless blend of virtual and physical gambling experiences.

Entain’s Multi-Sports VR Experience

  • Partnership & Features: Entain, in collaboration with Verizon Media, is launching free VR sports clubs on Oculus Quest 2. This platform features live football streaming, fantasy lineup building, and virtual horse racing. The integration with major music events and branded virtual merchandise is set to redefine how fans engage with sports and betting simultaneously.

SlotsMillion and JeetCity

  • Gaming Options: These platforms offer over 40 VR slot games and a range of table games, from blackjack to roulette. JeetCity’s “Monte Carlo VR” environment caters to high rollers, offering an experience that is as luxurious as it is interactive.
    Source: The Betting Coach
  • Device Compatibility: Both platforms support major VR devices such as Oculus Rift, HTC Vive, and PlayStation VR, ensuring accessibility for a wide range of users.

Market Impact and Trends

VR betting is not yet considered a disruptive technology, but soon enough, we will witness a complete shift in how we place our wagers. Here’s why:

Growth Drivers

The VR betting sector is experiencing rapid growth, propelled by several key factors:

  • Youth Appeal: VR lounges resonate strongly with Gen Z and Millennials, who are drawn to gamified elements like skill-based slots and esports betting. The integration of social features and immersive environments caters to a demographic that values experience over mere functionality.
  • Revenue Surge: For instance, Cosm’s Dallas venue generated over £2 million in local revenue during its Texas-Michigan football watch party, underscoring the financial potential of immersive betting experiences.
  • Regulatory Shifts: New regulations in the Netherlands and the UK now require VR age checks (21+), pushing operators to adopt safer, tech-driven solutions. These rules not only protect consumers but also build trust in emerging platforms.

Challenges

Despite the promising growth, the sector faces notable hurdles:

  • High Costs: VR headsets like the Meta Quest Pro and high-end venue setups (e.g., Cosm’s multi-million-dollar installations) remain prohibitively expensive for many users and operators alike.
  • Adoption Barriers: Surveys from 2024 indicate that only 18% of bettors own VR gear, limiting the immediate market size. Increasing accessibility and affordability will be critical for widespread adoption.
  • Regulatory Risks: Stricter EU advertising rules now target gambling promotions aimed at under-24 demographics, potentially limiting the reach of VR casino marketing campaigns.

Future Outlook

Metaverse and other new technologies are raising in popularity among bettors, so we can expect to see a boom in demand in the coming years.

Metaverse Integration

The boundaries between VR and the metaverse are beginning to blur.

Platforms like Decentraland are experimenting with virtual casinos where users can bet with cryptocurrencies and even own virtual real estate. Additionally, VR betting lounges are starting to incorporate NFTs – offering digital collectibles like team jerseys or unique avatars tied to live events. These innovations promise to create new revenue streams and deepen user engagement.

Hybrid Experiences

Expect to see more physical-VR fusion in the near future.

For instance, Grosvenor Casinos is reportedly planning a model that allows players to transition seamlessly from live blackjack tables to immersive VR sessions via mobile apps. Similarly, live dealer AR experiences – like those being trialed in Pragmatic Play’s MegaBonanza – are set to revolutionize how traditional casino games are experienced.

AI and Blockchain

Looking further ahead, the integration of AI and blockchain is poised to enhance transparency and fairness.

Blockchain audits can provide provably fair gaming outcomes in VR slots, ensuring that every spin is verifiable and tamper-proof. At the same time, AI systems – like PlayScan – are being developed to monitor VR behavior for signs of problematic gambling, automatically triggering deposit limits or cooling-off periods when needed.

Closing Thoughts

VR betting lounges are not a distant future – they’re here, reshaping the gambling industry with immersive technology and real-time interaction.

As these platforms continue to evolve, they promise a multisensory, socially engaging experience that could revolutionize how we gamble. Challenges in cost and adoption remain, but partnerships with tech giants and innovations in AI/AR are paving the way for exponential growth.

As Cosm CEO Jeb Terry puts it, “We’re not just building venues—we’re creating the future of fandom.”

For operators, the key to success is balancing immersion with accessibility and compliance. For users, it means stepping into a world where every bet is an experience, and every game is a chance to be part of a global, interactive community.

Sources:

The content on this site should not be considered gambling advice. Gambling involves financial risk, and you should never wager more than you can afford to lose. This site is not intended for use in jurisdictions where online gambling is prohibited and should only be accessed in compliance with applicable laws and regulations.

Winnings are not guaranteed, and gambling outcomes are subject to chance. You may not be entitled to consumer protections or dispute resolution mechanisms in your country or state of residence, so please conduct your own due diligence.

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