Tag Archive: #best practices – Page 2

4 Traps Marketers Face When Trying to Measure ROI

There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts…

Alan Draper
January 30, 2018

When Content Marketing Best Practices…Aren’t

My inner heretic goes on vacation every summer. I'm not sure why...maybe it's that heresy doesn't go so well with…

Alan Draper
August 16, 2017
Content Marketing

The Anatomy of a Horrible Press Release

In the cutthroat world of entrepreneurship, the direction and scope of a company are critical. Every opportunity to expand your…

Jay Leonard
August 14, 2017
Public Relations

Why You Need to Give Your Employees Feedback & How to Do It

Employees who receive helpful, continuous feedback from managers not only perform better, they’re also much more engaged. Why Giving Feedback…

James Spillane
June 19, 2017

7 Pearls of Wisdom: Successful Business Leaders Share Negotiation Best Practices

This economy is separating the weak from the strong, even when it comes to negotiating business related deals. In the…

Jay Leonard
May 3, 2017

Email Marketing is Back in Style

Trends come and go. Remember bellbottoms, fanny packs and shoulder pads? What about email marketing? Although marketers predicted the demise…

Connor Brooke
December 7, 2016
Email Marketing

What Chocolate Chip Cookies Teach You About Employee Engagement

Scientists at Stanford were the first to discover a correlation between willpower and success. Further studies a few decades later…

Jay Leonard
October 13, 2016

Social Media: Modern Day’s New Frontier for Businesses and Public Relations

“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.”…

Alan Draper
September 16, 2016
Social Media

Voice of the Customer: Lessons Learned from Mylan’s EpiPen Struggles – A Cautionary Tale for CEOs

Regardless of which side of the Mylan Pharmaceuticals EpiPen situation you agree with, the fact is, the company underestimated the…

Jay Leonard
August 31, 2016
Customer Experience

How To Get 2-3x Better Results From Your Content By Using Organic Content Amplification

Content is an investment. Each and every blog post, eBook or video you publish as part of your content marketing…

Alan Draper
June 20, 2016
BrandViews / Scoop.it

20 Questions From New Scrum Master to Product Owner

TL;DR: 20 Questions from New Scrum Master to Product Owner From Scrum master to product owner, this set of questions…

Jay Leonard
May 30, 2016
Product Management

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