Last fall, I published a post titled Why BANT No Longer Works for Qualifying Leads. In that post, I argued rather…
B2B Marketing
Tag Archive: #BANT
Today’s B2B marketer wants more than high-volume, “top of funnel” leads. They are seeking lead scores, project plans, purchase…
B2B Marketing
I just read, and commented on, a thought-provoking article titled Lead Gen: A proposed replacement for BANT. Written by…
B2B Marketing
One of the most widely-used methods for qualifying B2B sales leads is known by the acronym BANT, which stands…
B2B Marketing
“We’re qualifying out.” When I worked for a global software company some years ago, those three words would bring…
B2B Marketing