Tag Archive: #baby boomer marketing

Should Markets that Cater to Baby Boomers Even Be on Social Media?

The boomer generation (born 1946-1964) is not one to grow old and watch life pass them by. They are…

Alan Draper
May 29, 2014
Social Media

Marketing to Boomers on Mobile? — Learn Their Fears First

Baby Boomers are so busy guarding their online privacy that they may miss out on some truly great deals.…

Connor Brooke
April 29, 2013

Social Media & Seniors – The Rules Are Changing

First off, let’s get one thing out of the way right now: I abhor the term “Senior” in the…

Jay Leonard
June 28, 2012
Social Media

Baby Boomers & Their Spending (An Infographic)

Did you know that 78 Americans are Baby Boomers born between 1946-64? Did you know that by 2015 they…

Jay Leonard
May 22, 2012
Consumer Marketing

Advertisers Marketing To Baby Boomers Just Got An Additional Thirty-Eight Million Prospects

In the United States alone, over 50% of the discretionary spending power rests with the baby boomers and they…

James Spillane
November 4, 2011

Why An Integrated Marketing Strategy Is Vital To Success

While the number of internet users is increasing by the day, marketers would be wise to not forget those…

Connor Brooke
September 1, 2011

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