Tag Archive: #b2c marketing strategy

Why & How to Remain Aware of Your Audience Needs in 2021

Undoubtedly the COVID-19 pandemic has changed much in the way B2C businesses interact with their customers both offline and…

Andy Donovan
July 1, 2021

5 Competencies Every Marketer Must Master to Stand Out

There’s a lot of talk about what it takes to be a great marketer. There’s a long list of…

Stacey Danheiser
February 18, 2021

Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)

Today is Cyber Monday, yet marketers have already shifted into highest gear to connect with desired audiences. The battle…

Julius Cerniauskas
November 30, 2020

How to Create a Truly Effective Welcome Email

First impressions matter. Research tells us that when we meet somebody for the first time, we make snap judgements…

Christine Telyan
February 28, 2020
Email Marketing

Get to Know Your Customers: 3 Ways to Do It Right

By 2020, companies will primarily be competing on the basis of customer experience. (Walker Study). This means customers will…

Connor Brooke
May 9, 2019
Customer Experience

The Most Obvious Marketing Mistake – Selling on Features

I recently made a trip to Home Depot to buy a replacement light bulb for my bedside lamp. On…

Jay Leonard
March 15, 2019
Consumer Marketing

4 Points to Compile an Effective Digital Marketing Strategy

4 Key Questions to Ask for an Effective Digital Marketing Strategy Before you put together a digital marketing strategy…

James Spillane
December 3, 2018
Digital Marketing

3 Keys to Unlocking the Secret to Solid (And Profitable) Audience Relationships

When it comes to marketing your brand, your goal should be to create a lasting impression with your target…

Connor Brooke
June 5, 2018

What Brands Can Learn From Gender-Based Campaigns That Went Up in Flames

Some of the biggest product and PR fails are related to gender-based campaigns. Brands can’t win them all, but…

Jay Leonard
April 25, 2018
Public Relations

5 Things About Marketing To Millennial Moms You Should Know

We’ve written about marketing to moms and dads before. It’s an important topic as the parenting and baby market…

Alan Draper
April 23, 2018

4 Reasons Why Your Marketing Strategy Isn’t Working

Lack of growth or forward movement can be the most frustrating thing when you are running a business. The…

Connor Brooke
February 20, 2018

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