There’s a lot of talk about what it takes to be a great marketer. There’s a long list of…
Marketing
Tag Archive: #b2c marketing strategy
Today is Cyber Monday, yet marketers have already shifted into highest gear to connect with desired audiences. The battle…
Strategy
First impressions matter. Research tells us that when we meet somebody for the first time, we make snap judgements…
Email Marketing
By 2020, companies will primarily be competing on the basis of customer experience. (Walker Study). This means customers will…
Customer Experience
I recently made a trip to Home Depot to buy a replacement light bulb for my bedside lamp. On…
Consumer Marketing
4 Key Questions to Ask for an Effective Digital Marketing Strategy Before you put together a digital marketing strategy…
Digital Marketing
When it comes to marketing your brand, your goal should be to create a lasting impression with your target…
Marketing
Some of the biggest product and PR fails are related to gender-based campaigns. Brands can’t win them all, but…
Public Relations
We’ve written about marketing to moms and dads before. It’s an important topic as the parenting and baby market…
Marketing
Lack of growth or forward movement can be the most frustrating thing when you are running a business. The…
Marketing