There’s a lot of talk about what it takes to be a great marketer. There’s a long list of…
Marketing
Tag Archive: #B2C Marketing
Only 35% of businesses claim to see appreciable return from their content marketing efforts, according to reports. And all…
Content Marketing
Engagement determines the effectiveness of any marketing strategy. Yet, the nature of video excludes interaction and it is a…
Video Marketing
Surveys are an imperfect research tool. However, it’s the best tool we have at the moment. This is because…
Marketing
As the parent of a child, my heart breaks for local businesses who are struggling and simply hanging on…
Small Business
“Groping in the dark in this field has probably cost enough money to pay the national debt. That is…
Digital Marketing
In the realm of B2C marketing, there are so many variables that marketers can often forget what areas they…
Digital Marketing
2018 was an exciting year for the marketing landscape. Facebook has suffered from a number of scandals, readjusting their…
Marketing
In recent years, after the first quarter, I try my hardest to publish the top trends of the current…
Consumer Marketing
Even with today’s booming B2C and eCommerce market, many businesses continue to face challenges in constructing their marketing strategies,…
Consumer Marketing