Tag Archive: #B2B public relations

How to Build Lasting Media Relationships and Track PR Leads in 2021

Building lasting relationships with journalists, editors, and other media professionals can strengthen your PR business and help you deliver…

Annabel Maw
April 8, 2021
Public Relations

Public Relations and the Pandemic: Digital and Remote

“With the current #COVID19 pandemic people are talking about how connected we all are. The world has always been…

Donna St. Jean Conti
June 3, 2020
Public Relations

Buy Low and Sell High: You Should Not Cut Your Marketing and PR Budget Right Now

Marketing budgets are being reviewed at the moment. That’s probably not a surprise – you are probably experiencing this…

Frank Strong
April 5, 2020

B2B Marketing: 5 Techniques for Fostering Clients into Public References

A reporter was interested in a story pitch. He interviewed my client and at the end asked for a…

Frank Strong
August 23, 2019
B2B Marketing

3 Ways Public Relations and Human Resources Can Team Up to Win the Talent Wars

The best public relations (PR) professionals are problem-solvers. No one needs problem-solving now like human resources (HR). As a…

Frank Strong
July 16, 2019
Human Resources

Getting Comfortable with Risk Central to PR Success, Suggests Survey

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get…

Frank Strong
March 20, 2019
Public Relations

5 Things That Can Pose a Threat to Your B2B Public Relations

“An ounce of prevention is worth a pound of cure.”—Ben Franklin Turn on the news tonight and you may…

James Spillane
September 19, 2018
Public Relations

48 PR Pros You Should Follow On Twitter That Aren’t Internet Famous

You’ve seen those list posts. The sort that runs with titles like this: “25 PR thought leaders that you…

Frank Strong
September 14, 2018
Public Relations

Thought Leadership Has a Tangible Impact on B2B Revenue [Study]

Marketing may underestimate the impact of thought leadership on revenue, according to a comprehensive study – How Thought Leadership…

Frank Strong
January 18, 2018
B2B Marketing

60 Free PR Tips to Make Your Business Soar

To help make it easier for small business owners and entrepreneurs alike, I’ve put together this shortlist of the…

Connor Brooke
October 2, 2017
Public Relations

Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding &…

Jay Leonard
December 4, 2016

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