Tag Archive: #B2B PR

B2B Marketing: 5 Techniques for Fostering Clients into Public References

A reporter was interested in a story pitch. He interviewed my client and at the end asked for a…

Frank Strong
August 23, 2019
B2B Marketing

5 Things That Can Pose a Threat to Your B2B Public Relations

“An ounce of prevention is worth a pound of cure.”—Ben Franklin Turn on the news tonight and you may…

James Spillane
September 19, 2018
Public Relations

How to Make B2B Public Relations Go Public; Again!

Prior to the digital age, public relations (PR) was mainly confined to press releases and journalistic news coverage. With…

Connor Brooke
September 13, 2012
B2B Marketing

Using Perception Surveys The Right Way

Don’t undervalue surveys. It’s really simple advice but – I can’t say it enough – surveying your audience is critical…

Alan Draper
September 5, 2012
Public Relations

There is No Excuse for Ignoring Mobile – Even in B2B PR and Marketing

Today I read an article on the BBC that said almost half of internet users in the UK access the…

Connor Brooke
September 1, 2011
B2B Marketing

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