Think about this. In your organization, whose job is it to come up with your company’s value proposition? As…
B2B Marketing
Tag Archive: #B2B Marketers
Digital marketing today is more than just a channel – it is actually a “digital transformation” which is reshaping…
B2B Marketing
For enterprise technology deals with price tags of six digits of more, 20 people may be involved in the…
B2B Marketing
Digital transformation is putting more emphasis on the role of technology in driving businesses forward and that complicates the…
B2B Marketing
Predictive Marketing Analytics (PMA) enable B2B sales and marketers to harness unique customer and prospect insights for competitive advantage.…
B2B Marketing
Predictive marketing analytics is gaining traction — and will continue to do so — as B2B marketers believe in…
B2B Marketing
You’ve been given the assignment of incorporating Account-Based Marketing (ABM) into your demand generation strategy this year. Where do…
B2B Marketing
You may have heard that Coca-Cola’s Global CMO, Marcos de Quinto, is retiring this year, and they are not…
Marketing
A recent Content Marketing Institute #CMWorld twitter chat inspired me to write this post bringing together important insights to…
B2B Marketing
Regardless of whether it’s called named account, key account, target account or account based marketing (ABM), a real opportunity…
B2B Marketing