Tag Archive: #b2b events

3 Ways to Boost Engagement at Virtual and Hybrid Events in This Brave New World

In my last post, I highlighted how our relationship with virtual and hybrid events is now drastically different from…

Lauren Weatherly
July 2, 2021

6 Must-Haves For B2B Event Marketing Success

B2B marketers spend 20-30% of their budget on event marketing every year. According to a Gartner CMO report, it’s…

Alan Draper
July 12, 2017
B2B Marketing

Lead Generation at Industry Events: There’s Power in Numbers

Participation in large industry events often comes with a hefty price tag – between ticket prices and sponsorship costs,…

Alan Draper
September 21, 2015
Inbound Marketing

The 3 Step Guide to Generating Awesome ROI From Events

Get ready B2B Marketers – events season is back! And when it comes to the big day, we’re raring…

Alan Draper
September 24, 2014
B2B Marketing

The Power of the Story

We are all creators. For much of the past decade, technology has created a shift in consumer behavior away…

Jay Leonard
April 20, 2014

Mobile Apps: The Faster Horse For Your Event Strategy

In today’s competitive structure, you need to adept but respond to the emerging opportunities for growth. Technology is evolving…

Jay Leonard
December 17, 2013
Mobile & Apps

Why Appointment Matching Should Be Part of Your Next B2B Event

Approximately 205 million people attend the estimated 1.8 million events that take place annually. Chances are, no matter the…

Jay Leonard
February 13, 2013
B2B Marketing

10 Business Events You Don’t Want To Miss in 2013

Want to leapfrog your competitors by taking advantage of the newest cutting-edge business ideas?  Want to increase profits for…

Jay Leonard
January 21, 2013
B2B Marketing

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