Tag Archive: #b2b email marketing

Email marketing remains one of the most effective and essential forms of marketing in the world in 2021. If…

In email marketing, what drives customer retention is engagement. Therefore, your email strategy should be basically looking for opportunities…

With Covid-19 changing the marketing world at breakneck speed, email marketing is one area that has been significantly affected.…

In this digital age, higher returns for your marketing and advertising spend is like a superpower because it can…

The holiday season is rolling along and for many email marketers, this can be the busiest time of the…

Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward…

Each email address in your database represents a customer or subscriber who is just a little bit different from…

When you put a lot of time and effort into creating a marketing campaign, you want to know whether…

Writing a successful sales email requires a careful consideration of options and variables, rather than a one-size-fits all approach.…

Analysts estimate that nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. 20%! Why,…