As spring is becoming more spring-like in the Northeast, I’m itching (and so are my eyes) to plant flowers.…
Digital Marketing
Tag Archive: #B2B copywriting
Tumisu / Pixabay Every business wants more sales. However, many B2B businesses ignore their biggest sales asset: Their website.…
B2B Marketing
Copywriting can be difficult. It’s hard to know what points to hit, what language to use, and how to…
Digital Marketing
It’s really a waste you know… Sending all that traffic to a landing page only to have people not…
Content Marketing
Good copywriting is not the same as good writing. While writing talent is important, it is not enough on…
Content Marketing
A remarkable thing happened in the office the other week. We got a handwritten postcard from one of our…
Content Marketing
Marketing is an important part of business, but all too often promotional materials such as leaflets and brochures end…
Content Marketing
For long, advertisers have used Maslow’s hierarchy to dictate the abstraction at which they need to write adcopy. While…
B2B Marketing
With research indicating that only 60% of any marketing content is read before prospects or customers abandon it, client…
Content Marketing