Tag Archive: #B2B copywriting

What is Direct Response Copywriting? 9 Easy Ways to Create it (With Examples)

Direct response copywriting is a remarkable content strategy that drives conversions and sales. But your marketing content will not…

Moss Clement
June 28, 2021
Content Marketing

What is a Persuasive B2B Customer Testimonial?

As spring is becoming more spring-like in the Northeast, I’m itching (and so are my eyes) to plant flowers.…

Shannan L. Seely
April 23, 2021
Digital Marketing

3 Annoying Website Copy Errors That Kill B2B Prospect Conversions

Tumisu / Pixabay Every business wants more sales. However, many B2B businesses ignore their biggest sales asset: Their website.…

Vivek Shankar
April 9, 2021
B2B Marketing

How to Write Copy That Converts

Copywriting can be difficult. It’s hard to know what points to hit, what language to use, and how to…

Jeff Baker
February 10, 2020
Digital Marketing

4 Copywriting Mistakes That Hurt Your Sales

It’s really a waste you know… Sending all that traffic to a landing page only to have people not…

Alan Draper
April 22, 2019
Content Marketing

The Beginner’s Guide to Copywriting

Good copywriting is not the same as good writing. While writing talent is important, it is not enough on…

James Spillane
December 12, 2016
Content Marketing

Is Nostalgia Giving Us a Canvas to Re-Inject Passion and Meaning?

A remarkable thing happened in the office the other week. We got a handwritten postcard from one of our…

Jay Leonard
September 15, 2016
Content Marketing

7 Reasons Your Conversation Sucks

Marketing is an important part of business, but all too often promotional materials such as leaflets and brochures end…

James Spillane
March 26, 2016
Content Marketing

How to Write Headlines For B2B Websites

For long, advertisers have used Maslow’s hierarchy to dictate the abstraction at which they need to write adcopy. While…

Jay Leonard
December 9, 2015
B2B Marketing

Content Marketing: Ten Tips For B2B Prospect Engagement

With research indicating that only 60% of any marketing content is read before prospects or customers abandon it, client…

Jay Leonard
October 30, 2015
Content Marketing

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