Tag Archive: #b2b content strategy

The B2B technology market has a long sales cycle, multiple stakeholders involved in buying decisions and lots of content.…

Everyone is doing content marketing these days. Some 80% of respondents say they are doing content marketing according to…

B2B marketers spend 20-30% of their budget on event marketing every year. According to a Gartner CMO report, it’s…

You’ve been given the assignment of incorporating Account-Based Marketing (ABM) into your demand generation strategy this year. Where do…

“If you aim at nothing, you’ll hit it every time.” – Zig Ziglar I love this old saying by…

“Don’t become a wandering generality. Be a meaningful specific.” – Zig Ziglar If you’re in content marketing, these words…

As a content marketer, you know time a precious rare commodity. Your team and budget likely aren’t proportional to…

With football fever really ramping up this June, have you been making the most of the social uplift and…

Content marketers often struggle with developing fresh content on a regular basis. Marketers in the B2B space are challenged…