Tag Archive: #b2b content marketing strategy

How Tech Companies Can Add Email Marketing to Increase Customer Retention

In email marketing, what drives customer retention is engagement. Therefore, your email strategy should be basically looking for opportunities…

Michael Usiagwu
May 27, 2021
Email Marketing

4 B2B Tech Marketing Mistakes Startups Keep Making

There are few things in the world more difficult today than making a tech startup successful, perhaps. It’s not…

Connor Brooke
November 15, 2019
B2B Marketing

Are You Laser Focused On Your Ideal Customer?

Imagine that you’ve built a terrific product and are all set to launch it in the market as the…

Connor Brooke
April 4, 2018
B2B Marketing

What Are Your B2B Content Marketing Plans For 2018?

The New Year is a great time to take stock of your current B2B content activities and look at…

Connor Brooke
January 16, 2018
Content Marketing

Content to Sales: The 4 Essential Pillars of Content Marketing

Everyone is doing content marketing these days. Some 80% of respondents say they are doing content marketing according to…

Frank Strong
December 11, 2017
Content Marketing

Creating a Digital Content Marketing Strategy That Works

Content marketing is still a fairly fresh concept to the majority of SMBs; only 28% of B2B organizations consider…

Jay Leonard
November 14, 2017
Content Marketing

How To Get to the Heart of What Your Buyers Want

As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really…

Jay Leonard
September 3, 2017
B2B Marketing

The Secret Online Sales Tool Nobody’s Talking About

Long ignored because of the myth that they’re difficult to create and expensive to execute, webinars have become an…

Connor Brooke
June 19, 2017
B2B Marketing

The New Reality in Online Marketing

It remains an elusive element in the online sales and marketing efforts of so many professionals I talk to…

Jay Leonard
November 7, 2016
Content Marketing

4 Easy Ways To Get A Ton Of Comments On Your Blog

There are loads of good reasons for creating a company blog. So having spent so much time and effort…

Jay Leonard
August 15, 2016
Blogging

The Ugly Side of Content Marketing

Content marketing is most definitely a part of Social Selling. They really work hand-in-hand, just like how Social Selling…

Jay Leonard
March 31, 2015
Content Marketing

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