Tag Archive: #authors

‘Mystery Marketing’ Defined by Beyoncé, J.K. Rowling and Daft Punk

How can marketers like you survive – and even thrive – in an era of relentless transparency, zero privacy…

James Spillane
January 16, 2014
Marketing

Hashtags … Oh My … They Are Everywhere!

You can’t avoid them. They are on your TV. They are in press releases. They are used in radio…

Jay Leonard
October 22, 2013
Books

The Author Glaze Factor

The Author Glaze Factor The deer in the headlight look is common when authors hear the phrase “social media…

Connor Brooke
September 17, 2013
Books

Is Your Bias Costing You Book Sales? Can You Afford It?

BIAS-a particular tendency or inclination, especially one that prevents unprejudiced consideration of a question; prejudice. (dictionary.com) Recently, I had…

Connor Brooke
September 11, 2013
Books

Book Marketing Mistake #1

I don’t know how to market books … I don’t want to market books … I can’t market books…

Jay Leonard
August 16, 2013
Books

Book Marketing Myth #3: Books Only Have One Window or Time to Launch.

Let’s recap—Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who?  Looked…

Connor Brooke
August 16, 2013
Books

Book Marketing Myth #2: Getting on a Major TV Show will Sell Tons of Books and a Publicist will Get Me On for Sure …

If I have heard it once, I have heard it over a thousand times. “I don’t want to market…

Alan Draper
August 14, 2013
Books

Book Marketing Myth #1: It’s Not for Me … Really … If Not For You, Then Who?

I need a “professional” to market my book is what too many authors think and say. Stop it. Reframe…

James Spillane
August 12, 2013
Books

Getting Your Book into the Friendly Skies

Do you want your book in the airport?    If you do, you need to know that Hudson News (NJ…

Connor Brooke
August 9, 2013
Books

Five Red Flags for a “Self” or “Indie” Publisher

How to Avoid the Love, Prey, Eat Author Syndrome Lesson #1 for all authors-to-be … Don’t rush to publish.…

Connor Brooke
July 5, 2013
Books

Cost of Publishing

Have some reasonable estimates of your upfront costs. Here’s my bare-bones estimates for taking control of the publishing maze…

James Spillane
July 1, 2013
Books

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