Tag Archive: #audience – Page 4

The 10 Most Important Business Writing Skills You Will Need By 2020

We all wrote essays and papers in high school and college. And we were taught to write in very formal,…

Jay Leonard
July 10, 2015

How to Make More Money with Audience Demographics

More than half of B2B marketers will increase their content marketing budgets in 2015, with brand awareness (84 percent) and…

Alan Draper
April 26, 2015
Digital Marketing

Internet Killed the Hollywood Star: Why Being a Star is Not Enough in the Interactive Age

To be a success in the 20th century was to be a star. Whether a movie star, a rock star, or…

Connor Brooke
September 22, 2014

Get Schooled by YouTubers: Content & Business Strategy

For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem…

Connor Brooke
September 5, 2014

Should You Use LinkedIn to Build a Network or an Audience?

I’m not sure how to use LinkedIn anymore. I’m on LinkedIn all the time as a social marketer, and over…

Alan Draper
September 4, 2014

Why You Shouldn’t Give Your Social Media Audience the Content They Want

It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants,…

Connor Brooke
August 25, 2014
Content Marketing

Win Your Audience. Again. And Again. (And Again)

Consumers are eager to engage with content. Ongoing campaigns and videos like Vodafone Firsts or the Molson Beer Fridge or…

Connor Brooke
August 8, 2014
Content Marketing

Be Believable And Not Puffing Hot Air

The messages we deliver to our audiences have to be believable to our overall story. Authenticity is a key factor for a…

James Spillane
June 25, 2014

Know Your Audience (Before You Start Talking)

“Designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom it…

James Spillane
June 21, 2014

The #1 Reason Why People Fail at Social Media

I have been working in social media now for more than a decade and I have pretty much seen it…

Jay Leonard
June 3, 2014
Social Media

New Trailer for ABC’s “Rising Star” Says You’re the Judge

https://www.youtube.com/watch?feature=player_embedded&v=UYegexUgd9g Ever watched one of those reality singing shows such as American Idol, The Voice, or X Factor and watched…

James Spillane
June 3, 2014

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