‘Tis the season! For some, the start of the holidays begins with the premiere of the Annual Victoria’s Secret…
BrandViews / Affinio
Tag Archive: #audience intelligence
I woke up Wednesday morning shocked by the news that the President-elect of the United States was Donald Trump.…
BrandViews / Affinio
Sports Sponsorship is a booming industry. According to Darin White, Founding Director of the Sports Marketing Program & Professor…
BrandViews / Affinio
Full disclosure, I’m a self proclaimed retired Pokémon Master. I’ve searched far and wide, caught ‘em all, and…
BrandViews / Affinio
Peer to peer influence is more powerful today than top-down communications. According to Edelman, 71% of consumers rely…
Consumer Marketing
The world slowed down this past weekend as Tennis fans from around the world tuned in to watch the…
BrandViews / Affinio
Yesterday marked the end of the SXSW Interactive conference held in the Lone Star State. After a fun five…
BrandViews / Affinio
More than half of B2B marketers will increase their content marketing budgets in 2015, with brand awareness (84 percent)…
Digital Marketing
Today, we are living in an app-obsessed world. In the increasingly cutthroat app ecosystem, an app’s success is often…
Mobile & Apps