Tag Archive: #audience intelligence

5 Undeniable Reasons to Invest in Data-Driven Audience Insights

“Insights, at the end of the day, are the currency that we operate on.” – Chad Stoller, EVP, Global…

Alan Draper
March 7, 2017
BrandViews / Affinio

5 Things You Didn’t Know About Victoria’s Secret Fashion Show Fans

‘Tis the season! For some, the start of the holidays begins with the premiere of the Annual Victoria’s Secret…

Connor Brooke
December 6, 2016
BrandViews / Affinio

The Silent Majority Has Spoken: US Election Highlights Fault in Market Research

I woke up Wednesday morning shocked by the news that the President-elect of the United States was Donald Trump.…

Connor Brooke
November 10, 2016
BrandViews / Affinio

Sports Sponsorship: Is Fan Affinity Data the Future?

Sports Sponsorship is a booming industry. According to Darin White, Founding Director of the Sports Marketing Program & Professor…

James Spillane
July 30, 2016
BrandViews / Affinio

Social Data Analysis: Who’s Playing Pokémon Go

  Full disclosure, I’m a self proclaimed retired Pokémon Master. I’ve searched far and wide, caught ‘em all, and…

Alan Draper
July 15, 2016
BrandViews / Affinio

How to Identify the Right Influencers for Your Retail Audience

  Peer to peer influence is more powerful today than top-down communications. According to Edelman, 71% of consumers rely…

Jay Leonard
July 13, 2016
Consumer Marketing

Understanding Tennis Fans: Who Cares About Wimbledon

The world slowed down this past weekend as Tennis fans from around the world tuned in to watch the…

Alan Draper
July 12, 2016
BrandViews / Affinio

1 Year Later: Meerkat Might Be Dying, But Live-streaming Is Alive and Well

Yesterday marked the end of the SXSW Interactive conference held in the Lone Star State. After a fun five…

Jay Leonard
March 16, 2016
BrandViews / Affinio

How to Make More Money with Audience Demographics

More than half of B2B marketers will increase their content marketing budgets in 2015, with brand awareness (84 percent)…

Alan Draper
April 26, 2015
Digital Marketing

Importance of Acquiring the RIGHT Mobile Users

Today, we are living in an app-obsessed world. In the increasingly cutthroat app ecosystem, an app’s success is often…

Jay Leonard
February 7, 2015
Mobile & Apps

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