Tag Archive: #audience insights

5 Undeniable Reasons to Invest in Data-Driven Audience Insights

“Insights, at the end of the day, are the currency that we operate on.” – Chad Stoller, EVP, Global…

Alan Draper
March 7, 2017
BrandViews / Affinio

Who Mentioned @realDonaldTrump On Twitter During His First Month In Office?

30 days on the job, who’s tweeting at The President? It has been just over one month since Donald…

Jay Leonard
February 22, 2017
BrandViews / Affinio

Reaching High-End Customers: A Resource For Luxury Brand Marketing

“Luxury needs to start evolving along with the consumer.” Luxury brands face an interesting marketing predicament. Just like all…

Alan Draper
December 15, 2016
BrandViews / Affinio

Revealing A Magician’s Secret: Copperfield and Angel’s Audience Illusion

In recent Magician news, MindFreak star Criss Angel fired shots at legendary Illusionist, David Copperfield, in a tweet on…

Connor Brooke
November 29, 2016
BrandViews / Affinio

Is the ‘Bernie Vote’ the Tie Breaker? [Data Analysis]

With the RNC and DNC wrapped up, we now know who the official candidates are for the republican and…

James Spillane
August 3, 2016
BrandViews / Affinio

Sports Sponsorship: Is Fan Affinity Data the Future?

Sports Sponsorship is a booming industry. According to Darin White, Founding Director of the Sports Marketing Program & Professor…

James Spillane
July 30, 2016
BrandViews / Affinio

Social Data Analysis: Who’s Playing Pokémon Go

  Full disclosure, I’m a self proclaimed retired Pokémon Master. I’ve searched far and wide, caught ‘em all, and…

Alan Draper
July 15, 2016
BrandViews / Affinio

Top Influencers in Market Research: An Audience-First Approach to Influencer Identification

Influencer Marketing is one of the hottest marketing topics in 2016. For this, we wanted to release a new…

Jay Leonard
June 10, 2016
BrandViews / Affinio

Demographic Targeting Is Irrelevant And Netflix Agrees

Marketers are overwhelmed with data. A marketer’s biggest challenge has become sifting through the noise to find those actionable…

James Spillane
May 19, 2016
BrandViews / Affinio

AdAge Says ‘Marketers Challenged By Content Marketing’ – How-to Improve It

I recently stumbled across an article on AdAge that caught my attention. The article title, “Enterprise Companies Continue to…

James Spillane
May 2, 2016
BrandViews / Affinio

How to Stay Relevant in an Algorithmic Instagram Feed

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed…

Alan Draper
April 23, 2016
Instagram

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