Tag Archive: #audience first

Reaching High-End Customers: A Resource For Luxury Brand Marketing

“Luxury needs to start evolving along with the consumer.” Luxury brands face an interesting marketing predicament. Just like all…

Alan Draper
December 15, 2016
BrandViews / Affinio

Digital Transformation Starts and Ends With Your Customer

Digital transformation is something companies have been talking about for decades now. How to bring their company into the…

Connor Brooke
December 1, 2016
Expert Interviews

Sports Sponsorship: Is Fan Affinity Data the Future?

Sports Sponsorship is a booming industry. According to Darin White, Founding Director of the Sports Marketing Program & Professor…

James Spillane
July 30, 2016
BrandViews / Affinio

Social Data Analysis: Who’s Playing Pokémon Go

  Full disclosure, I’m a self proclaimed retired Pokémon Master. I’ve searched far and wide, caught ‘em all, and…

Alan Draper
July 15, 2016
BrandViews / Affinio

Top Influencers in Market Research: An Audience-First Approach to Influencer Identification

Influencer Marketing is one of the hottest marketing topics in 2016. For this, we wanted to release a new…

Jay Leonard
June 10, 2016
BrandViews / Affinio

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