Tag Archive: #audience

Using LinkedIn to Expand Your Audience

It’s no secret that social media is essential for small businesses. Using social media is a fantastic way to…

Annabel Maw
December 30, 2020

4 Rules to Create a Strong Local Branding Strategy

If you have a great business idea and product, having a successful strategy to bring in local customers is…

Connor Brooke
March 1, 2019

A BIG Deal: 3 Dos and 5 Don’ts of Presenting to Large Audiences

Did you know that more people are afraid to stand in front of a group and give a speech…

Jay Leonard
December 10, 2018

Content Marketing Alphabet – 2017 Edition [Infographic]

When you are first starting to learn how to read and write, you are first thought the alphabet –…

Jay Leonard
April 19, 2017

5 Undeniable Reasons to Invest in Data-Driven Audience Insights

“Insights, at the end of the day, are the currency that we operate on.” – Chad Stoller, EVP, Global…

Alan Draper
March 7, 2017
BrandViews / Affinio

Who Mentioned @realDonaldTrump On Twitter During His First Month In Office?

30 days on the job, who’s tweeting at The President? It has been just over one month since Donald…

Jay Leonard
February 22, 2017
BrandViews / Affinio

Demographics vs. Psychographics and Why Culture Matters Most

Demographics and psychographics are both critical aspects of consumer research and are used by marketers to understand their ideal…

Connor Brooke
December 19, 2016
BrandViews / Affinio

Will Conor McGregor’s Appearance in Game of Thrones Matter?

If you haven’t heard, UFC Champion Conor McGregor will be featured in Season 7 of the HBO fantasy hit,…

Connor Brooke
December 13, 2016
BrandViews / Affinio

#KenBone – What Audiences Are Responsible For His Internet Fame?

Amidst a nasty debate, undecided voter Ken Bone asked a great question about energy policy. In just a few…

Alan Draper
October 12, 2016
BrandViews / Affinio

Using Affinity Data to Identify Ideal Music-Brand Partnerships

Today, more and more musicians are linking up with consumer brands. Rihanna and Puma. Selena Gomez and Pantene. Kendrick…

Jay Leonard
October 3, 2016
BrandViews / Affinio

Snapchat Sweetens the Deal for Advertisers

Attention Business Owners, if your main demographic is Millennials take note, it’s time to up your Social game and…

Connor Brooke
September 21, 2016
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