When it comes to promoting the Norwegian Airlines brand, nothing is off limits. Just ask Stine (pronounced “Steena”) Borke,…
Podcasts
Tag Archive: #Airlines
On March 24, the Malaysian Prime Minister confirmed that the flight MH370 ended in the southern corner of the…
World News
Recent research shows that only 54 percent of frequent flyers are satisfied with their carrier’s loyalty program, and I…
Travel & Leisure
Firstly, I will explain for those unfamiliar to biking terms that ‘Bonk’ is cycling’s classic term for hitting a…
Customer Experience
When most of us board a plane these days, we know there’s a lot more technology involved than we…
Big Data
In a previous article, I talked about the need for flexibility and humanity in customer service over adherence to…
Customer Experience
On February 27th in New Zealand, a man died in a shark attack on a beach near Auckland. This tragic…
Customer Experience
As in Part 1 – What Is Customer Loyalty in the Commercial Airline Industry I would like to expand on the…
Loyalty Marketing
If you think that airline marketers are already ahead of the game with regard to mobile marketing, please turn…
Mobile & Apps
If you go to google.com/flights, you’ll see the beginning phase of what Google hopes to be a Kayak killer.…
Travel & Leisure