Tag Archive: #affinio

Data Shows Millennials Use 2016 Word of the Year Most

Dictionary Merriam-Webster has selected surreal as the word of 2016 The lexicographer chose the word, meaning “unbelievable, fantastic,” after…

Jay Leonard
December 23, 2016
Big Data

Revealing A Magician’s Secret: Copperfield and Angel’s Audience Illusion

In recent Magician news, MindFreak star Criss Angel fired shots at legendary Illusionist, David Copperfield, in a tweet on…

Connor Brooke
November 29, 2016
BrandViews / Affinio

The Silent Majority Has Spoken: US Election Highlights Fault in Market Research

I woke up Wednesday morning shocked by the news that the President-elect of the United States was Donald Trump.…

Connor Brooke
November 10, 2016
BrandViews / Affinio

The Misconceptions, Benefits and Future of Native Advertising

Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that…

Alan Draper
September 20, 2016
Expert Interviews

How to Improve Content Performance by Boosting Relevance

We live in a content world driven by the attention economy. With an abundance of channels available, it’s easier…

Jay Leonard
August 23, 2016
Content Marketing

Is the ‘Bernie Vote’ the Tie Breaker? [Data Analysis]

With the RNC and DNC wrapped up, we now know who the official candidates are for the republican and…

James Spillane
August 3, 2016
BrandViews / Affinio

Sports Sponsorship: Is Fan Affinity Data the Future?

Sports Sponsorship is a booming industry. According to Darin White, Founding Director of the Sports Marketing Program & Professor…

James Spillane
July 30, 2016
BrandViews / Affinio

Social Data Analysis: Who’s Playing Pokémon Go

  Full disclosure, I’m a self proclaimed retired Pokémon Master. I’ve searched far and wide, caught ‘em all, and…

Alan Draper
July 15, 2016
BrandViews / Affinio

Demographic Targeting Is Irrelevant And Netflix Agrees

Marketers are overwhelmed with data. A marketer’s biggest challenge has become sifting through the noise to find those actionable…

James Spillane
May 19, 2016
BrandViews / Affinio

Stop Listening, Start Targeting: Transforming Social Strategy Based On Affinity

Brand strategy on social media has evolved based on listening and engagement. Brands have been taught to use social…

Jay Leonard
May 5, 2016
BrandViews / Affinio

Understanding the Culture of Die-Hard Tesla Model 3 Fans

More than 325,000 people have put their $1,000 deposit down for Tesla’s Model 3 which will be arriving in…

Jay Leonard
April 13, 2016
BrandViews / Affinio

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