Tag Archive: #Advertising technology

How Technology is Changing the Face of Outdoor Advertising

Outdoor advertising is considered one of the oldest forms of promotion, dating back to ancient times. Together with print…

James Spillane
November 27, 2019

Are Pokemon Go Players Sharing More on Snapchat or Instagram?

Pokémon Go has recently become a huge social and cultural phenomenon among the younger generation (78% of players are…

Connor Brooke
September 6, 2016

The Future of the Native Ad Business

Native ads, or ads that are made to look like the content that surrounds them, are a growing business.…

Connor Brooke
July 18, 2016
Native Advertising

Fixing Advertising Means Fixing the Metrics We Measure

The problem with media today is awful, intrusive, repetitive, irrelevant advertising, right? It’s hard to argue with that assertion,…

Jay Leonard
July 11, 2016
Digital Marketing

What Impact Will Artificial Intelligence Have On The Ad Tech Landscape?

Artificial Intelligence (AI) isn’t a new concept, but in the past few years its use in the business and…

Alan Draper
June 15, 2016

The Year of Disruption

The word for 2014 is also a movement and that word is ‘disruption’. It is all about the disruption…

Jay Leonard
January 2, 2015

Who’ll Make Marketing Tech’s Big Dance?

In the spirit of good fun that the annual NCAA college tourney brings, I thought it would be fun…

Connor Brooke
March 31, 2014

Coupon Clipping Goes Digital

Clipping grocery coupons has been a Sunday morning ritual for me since I was a young girl. My Mom…

Connor Brooke
March 30, 2012
Consumer Marketing

The Dangers of Over-Reliance on Marketing Technology

Let me preface by stating that both myself and my Marketing firm LuxuryReach Inc love advertising technology. There are…

James Spillane
May 4, 2011
Consumer Marketing

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