Tag Archive: #advertising

US Ad Spend Finally Rebounds: May Was First Positive Growth Month in 11 Months

The US advertising market has finally broken its nearly year-long slump, with Standard Media’s US Ad Market Tracker showing…

Ruholamin Haqshanas
June 27, 2023

Ad-Supported Streaming to Leave Subscription Streaming Behind in 2023

Ad-supported streaming services are set to overtake their subscription-based counterparts by 2023. According to a report by market research…

Ruholamin Haqshanas
June 2, 2023

Netflix’s Cheaper Plan With Ads Has 5 Million Monthly Active Users

Netflix has announced that its ad-supported streaming tier, launched last November, has reached nearly five million monthly active users.…

Ruholamin Haqshanas
May 18, 2023

Apps Like TikTok and Instagram Drove Nearly $220 Billion in Advertising Spend in 2022

Apps like Instagram and TikTok captured the lion’s share of advertising spend in 2022, driving nearly $220 billion in…

Ruholamin Haqshanas
May 18, 2023

Confidential Computing is ‘the Future of Advertising,’ Says Microsoft Azure CTO

Microsoft Azure CTO Mark Russinovich believes confidential computing is set to gain ground in different sectors, particularly advertising. In…

Ruholamin Haqshanas
May 11, 2023

3 Steps to Make Sure Consumers Recall Your Brand

One day, back when I was in college – during the first week of class, my advertising professor was…

DeJuan Wright
January 19, 2022

Facebook Marketing Strategies for eCommerce Businesses

It’s time to get personal with your social media strategy. The algorithms of popular sites like Facebook and Instagram…

Jock Breitwieser
January 5, 2022

This Is the Most Efficient Process for Subscription Brands to Continue Exponential Growth

Subscription brands were one of the sectors fortunate enough to be positively impacted by the pandemic, due to the…

Ido Wiesenberg
January 3, 2022

5 Steps to Social Media Success

So you’ve probably seen the insane results that brands are getting through leveraging the power of social media marketing.…

Matt Janaway
November 16, 2021
Social Media

Here’s Exactly What to Measure on Your Next Outdoor Advertising Campaign

There is a persistent myth in the advertising world that out-of-home (OOH) advertising campaigns can’t be measured beyond basic…

Matt O'Connor
November 14, 2021

How to Use Nostalgic Advertising to Increase Brand Affinity

Here’s a life hack that can help you feel a little bit better whenever you’re having a bad day.…

DeJuan Wright
November 11, 2021

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