Ad-supported streaming services are set to overtake their subscription-based counterparts by 2023. According to a report by market research…
Technology
Tag Archive: #advertising
Netflix has announced that its ad-supported streaming tier, launched last November, has reached nearly five million monthly active users.…
Technology
Apps like Instagram and TikTok captured the lion’s share of advertising spend in 2022, driving nearly $220 billion in…
Technology
Microsoft Azure CTO Mark Russinovich believes confidential computing is set to gain ground in different sectors, particularly advertising. In…
Technology
One day, back when I was in college – during the first week of class, my advertising professor was…
Branding
It’s time to get personal with your social media strategy. The algorithms of popular sites like Facebook and Instagram…
Facebook
Subscription brands were one of the sectors fortunate enough to be positively impacted by the pandemic, due to the…
Marketing
So you’ve probably seen the insane results that brands are getting through leveraging the power of social media marketing.…
Social Media
There is a persistent myth in the advertising world that out-of-home (OOH) advertising campaigns can’t be measured beyond basic…
Marketing
Here’s a life hack that can help you feel a little bit better whenever you’re having a bad day.…
Marketing