Seems like being eco-friendly is the way to go. We only have one planet, so why not try to do our best to preserve it? With more data compiling about global climate change, many companies have made an effort to “go green.” Using labels such as “Post-Consumer Product” and “All Natural,” companies appeal to environmental and health conscious consumers. The interpretation of the these labels may not be what is implied for some products. This interesting infographic created by the team at Marketing Degree exposes the truth behind green products. Here a few highlights:

  • Greenwash: The marketing tactic of misleading consumers about a product or service’s environmental friendliness.
  • “All-natural” products can include arsenic, uranium or mercury.
  • 51.8 percent of “green” electronics use fake or misleading labels.


Created by: Marketing Degree