Benefit Corporations and B Corps: The Latest Buzz

Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement:

• This year, in addition to release the 2012 B Corp Annual Report, B Lab took an additional step to recognize companies that it considers “best for the world.” These “Rock Stars of the New Economy” rank in the top 10% of all certified B Corps.
• Congratulations to Greyston Bakery on becoming the first Benefit Corporation in NY state!
• In case anyone doubts that integrating triple bottom line practices might jeopardize business growth, check out these 6 companies that are growing rapidly while doing good.
• The founder of Certified B Corp One World Futbol talks about why he chose people, planet, profit and became a B Corp.
• From the B Corp blog: Better World Books Drop Box Program collects books, diverts them from landfills, makes a book-for-book donation, and donates a percentage of every book sale to support literacy and education programs. Great example of how a business can do good!
• Benefit Corporations continue to gain traction across the country – Minnesota has now joined the ranks of states that have sought to pass legislation with the recent introduction of a bipartisan bill.
• New York Benefit Corporation Agrodolce for Fast Foodies was featured in the NY Times for incorporating a new corporate structure and a triple bottom line.
• Still trying to get a handle on the difference between Benefit Corporations as a legal designation and Certified B Corporations as a third-party certification? This post explains it all.

And, in case you missed it, here’s the piece that PBS did on B Corps – “Benefit Corporations Aim to Make Profit, Positive Impact.” It’s worth watching!

What are your thoughts on the latest B Corp news?