A trade show gives you the perfect opportunity to display your company’s eco-conscious personality. Considering the amount of waste created by the trade show industry, standing apart at the show with a green trade show display also sets a high standard. To really look “green,” though, you have to make sure you hand out eco-friendly swag. Try these four examples to stand out from other businesses and generate a bigger buzz among customers and investors.
Green Ideas For Your Next Trade Show
Postcards with Seeds Embedded in the Paper
Image via Flickr by mckaysavage
You want the people who stop by your display to put your business cards in their wallets. What about time-sensitive informational materials? You don’t need them to keep postcards about sales and products that will be old news within weeks. Then again, you don’t want them to throw the postcards in the trash either.
Postcards made of seed-embedded paper give you a better option that will stand out as something unique and fun. Encourage your visitors to plant the postcards in small pots. It helps reduce waste, and it lets them spruce up their offices in a way that will remind them of you. A fresh basil plant will make them think more fondly of you than another calendar magnet.
Compostable Ink Pens
Image via LogoPens
Just think of all the plastic ink pens that businesses throw in the trash every day. Since most pen manufactures make their products from a combination of materials, including steel, nylon, and polypropylene, recycling centers cannot accept them. That means the pens sit in landfills for centuries.
Compostable ink pens, however, are made of biodegradable materials, such as bio-plastics made from plants. Even though you can’t recycle these pens, they don’t spend nearly as much time taking up room in landfills. By handing these compostable pens to people at your trade show display, you show that you are committed to reducing waste without eliminating convenience.
Non-Woven Tote Bags
Image via Flickr by madame.furie
People collect a lot of swag at trade shows. Why not give them an eco-friendly bag that they can use to carry around their new items? If you have attractive bags that prominently display your logo or name, then you might even attract more visitors to your booth.
Non-woven tote bags are popular, inexpensive, and durable. They’re also extremely customizable. You can have practically any image printed right on the material. That makes them an excellent advertising tool for your business.
Stainless Steel Water Bottles
You can’t have too many water bottles. These days, people carry them everywhere they go. If you offer them, people will take them.
Because they’re made of stainless steel, these bottles don’t contain BPA that has been linked to various health concerns, including cancer. Since they’re reusable, visitors who leave your display with bottles can keep them for years. This means you get your name out there while reducing the number of plastic water bottles that people throw away.
Giving away eco-friendly swag at a trade show lets people know that your company stands for something. What eco-swag have you seen other companies offer?