PPC stands for pay-per-click. As the name suggests, it’s the kind of advertising where you have to pay for each click you get on your ad. It’s a part of every digital marketing campaign, and most experienced businessmen consider it an effective tactic with a measurable return on investment.

There are several channels that offer PPC advertising, but Google stands at the top among them. Although its competitors, such as Facebook, are also not weak, Google Adwords offers a service that no one else can offer.

Here I’ve shared why you must invest in Google Adwords even if you have a very short marketing budget.

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No Need to Build Authority

Google is used by billions of people, including your target audience. They search relevant queries on this search engine, and it shows the most relevant results from various websites. As a business, you would want to be among the top five results to get maximum visitors to your website.

If you know the basics of keyword research, you would know that there must be at least hundreds of searches every month relevant to your niche. This number can go in millions, depending on your niche. The higher the number, the more difficult it is to rank for keywords.

There are already many websites trying to rank for them and they have probably invested way more than you. Even if you work smart and hard, it’ll still take at least one year to build authority and rank in the top results.

It’s better and easier to just run an Adwords campaign for those keywords and secure the top position. However, there is a chance that your competitors are also running the same PPC campaigns. This means there would be more than one ad at the top.

You should get the help of a digital marketing agency to make sure you choose the right keywords, perform better than your competitors, and attract maximum and relevant visitors to your website. You can visit the website of Summon Digital to find out more about how you can get a better return on investment in PPC through the help of a service.

Only Pay for the Clicks

The best thing about PPC Google Adwords is the return on investment. You don’t have to worry about wasting your money on something that is not paying off. You invested in getting visitors on your website and that’s exactly what it does.

You don’t have to pay a single penny if you don’t get any clicks on the ad. The ad takes the person to your website. This means that you are basically paying for each visitor. Think of your website as an online branch of your business. The advertisement will get people to your office or branch and the next is up to you how they are engaged and convinced.

Most Relevant Audience

Unlike other PPC campaigns, Google Adwords only bring the most relevant people to your page. The other platforms also charge you for each click, but their audience is not as relevant the Google offers.

For example, you reach out to people about solving a problem in Facebook advertising. They may or may not be interested in what you offer. It depends on whether you are ad was convincing and if they are ready to spend time.

On the other hand, people come to you with Google Adwords. If someone is searching the problem for a solution, they know what they want.

Facebook will ask you to select a location, gender, and age group. However, a young male in New York won’t necessarily be ready or willing to buy shoes. He will see the ad and then think about it if the offer is good enough.

With Google Adwords, the user would be one asking for the best solution. You have just to do the right keyword research. Don’t use keywords that have a higher search volume. Use the ones that are most relevant and have the right search intent.

Skip Stage of Buyer’s Journey

There are usually three stages of the buyer’s journey. You start with making them realize that there is a problem. Next, you tell them a number of solutions and introduce yourself as the best solution in the third phase.

You get to skip at least the first step by using Google Adwords. It’s a given that the user already knows what he wants and how he wants it. There could be keyword search for the first stage too. However, it depends on your marketing strategy, if you target them or not.

You can directly target the people in the third stage using Google PPC. The first and second stages would need a little more convincing, but the third stage is all ready to become a customer.