What Game are You Bringing?
We all want to say immediately our A-Game always, but are we? Small business owners know deep down that this is not always so true. We are tired, overwhelmed and sometimes just not allotted the time to focus on that one part that may be the best part or the part that is lacking. Small business owners wear a lot of hats and while we feel invincible, we know we are not. I say “we” as I am a small business owner that works with small businesses. Teamwork matters and we do not have that fighting chance without establishing goals and a strategy that we implement with a team. The team can be internal or external via outsourcing. We never look better than when we create that team. Our lawyers, accountants, support staff, friends, etc. We all face challenges in just about all aspects of life, but how prepared we are and how we act upon the preparation makes the difference.
So now tell me, what are you bringing to win? It is not always about the game at hand but the long haul of winning the customers and that we cannot deny is a part of how we do business. Developing new strategies and implementing them to introduce us to new customers also includes our competitor’s. We have to think about who really knows us. Are they as blind to who we are as someone that we are targeting who is not a buyer of our competitor?
Is taking a customer away from our competitor dirty or is it something that is practiced in big business everyday? I think it is but as small business owners are we shying away from that? Is this shying away more confined to local businesses or are we incorporating the big brand strategy where on any given Sunday …
photo credit: The D34n