Although the employment outlook is getting better, many great people remain on the sideline.  Some are getting increasingly frustrated as they see others get hired.

As a cofounder of Laguna Niguel Connectors and a person that has spoken to numberous transition groups throughout Southern California, I have heard many stories.  I also see a lot of people making mistakes in their job search.

As a consultant who has to create a job for himself each and every day, I can relate to the journey of the job hunt as I am perpetually unemployed.

So here are some thoughts.

Stop Making Sense.  This is the New Normal, and many things don’t make sense.  Banks are more liquid than they have been in decades and yet don’t lend money to businesses.  Companies have more cash on hand then ever and don’t hire.  I ran into somebody last week who spent the majority of time during our interaction telling me why the company’s decision not to hire him was a mistake and didn’t make sense.  Waste of energy.

Don’t consume rejection.  You have to be clinical and not emotional about job search. Focusing on what you can’t control is counterproductive.  In the Old Normal, if you had four leads you usually could count on closing one deal.  In the New Normal, you need ten leads in your pipeline. It is the same with job hunting.  That is the reality.

If you have been in the job hunt for a long time it is time for a personal remodel.  You need to regain your edge. It is time for renewal.  Time to lose those ten pounds you have been talking about.  It’s time to get your haircut styled in a new way, start wearing hats, wear scarves, and try new colors.  Do something different to change your appearance.  You need to look edgier and unique to create impressions. Time to go to Banana Republic and find somebody much younger than you and ask them to dress you.  Do it.  If your kids think you are boring you are.

Reinvent yourself.  Eight of the ten things I do today I didn’t do ten years ago.  What new product offerings or skills do you have that you didn’t have five years ago?  If the answer is none, you aren’t going to succeed in the New Normal.  The iPhone is five years ago.

Stop Wasting Your Time.  I see countless people in job hunting mode wasting their time.  Recently somebody connected with me because I was LinkedIn with somebody at a company that was looking for an AE.  An AE is a person who has about five years experience in the advertising game.  This person had twenty years marketing experience and had not been an AE at an agency in 15 years.  After all those years in the game that’s what they had learned about targeting?  Total waste of time.  Have a high probability strategy in your job hunt.

Don’t retreat.  Advance.  Many people start retrenching the longer the job search goes.  They stop going to networking events because they think they cost money.  Are you crazy? They become marketers who are afraid to spend.  They retreat to hide behind their computers and chase job posts on job sites like millions of other people.  Don’t fall into that trap.  Get out more and show everyone your new look.

Disrupt your routine.  If you don’t stretch you don’t learn.

Mentor.  As a MENG member you have great skills to share.  There is no other measure of personal success than to contribute to the uplifting of our youth and they need some help these days.  A thriving Society is defined by how much it invests in its youth.  Mentoring today provides mutually beneficial social currency and it could lead to financial currency.