This week on the Magnet Minute Amy visited Vidcon 2012, a conference for video content creators hosted by the YouTube community to meet, collaborate, and learn more about the industry.

Since many of the larger YouTube talents are turning to network companies to learn better video practices and monetize what they love to do, Amy interviewed Megan Corbett from Big Frame—a self-described “media company that provides marketing and production resources for the biggest YouTube Influencers, and creates video advertising campaigns for top brands that reach the right audience next to premium content”—to learn how they are contributing to growing brand awareness and increasing audiences by partnering with YouTube talent.

Tune in to learn…

  • What Big Frame has to offer their talent
  • How they identify which talent they want to work with
  • What the process is like of communicating with brands and for talent collaborations
  • How the company maintains a tight-knit community of employees and talent

What do you think about brands partnering with YouTube personalities to reach audiences? Is it a fad or the new wave of advertising? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

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